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Block Fraudulent Traffic with these Free Tools

Block Fraudulent Traffic with these Free Tools

As much as $6 billion annually are lost due to fake traffic. Most websites aim to produce high quality content and/or build a community of real users to combat this. Unfortunately, this is not enough. There are tools that help prevent fraudulent traffic from diluting your analytics data and site traffic quality. Adsense and Ad Exchange users are particularly at risk for fraudulent traffic. Their revenues get affected and can even incur penalties from Google for suspicious traffic activity. Take a more proactive stance against fake traffic and check out these free tools that can help you.   Google AdWords’ IP Exclusion Tool With this tool, you can take the specific IP addresses of competitors and block it from your site traffic data collection. This way, you have more accurate statistics. However, there is some danger that you are blocking out too many IP addresses that are not really spam or fake traffic if you use this. Only use this tool for extraordinary cases where you suspect that a competitor is scraping data off your website.   Post Trackbacks Another source of fraudulent traffic are people who are out to steal your unique content. Trackbacks on posts are a little tedious but worth the effort. This often built-in function in your website posting capability allows you to trace if someone is accessing your blog post to illegally steal your content. You can monitor your trackbacks using a content management system like WordPress and see if there are websites that are suspiciously taking off huge chunks of text from you. Once you identify the IP address of this suspicious website, you...

Top 5 Non-Standard Ad Revenue Streams to Boost Your Revenue in 2017

Non-standard ad units prove to be great additional ad revenue streams. Usually, your ad network would suggest that you use these non-standard ads when they sell so well. It’s a good idea to try them out especially when the ad network has proven track record of performance for your site.   Here are our basic tips:   Incremental revenue stream on top of your standard ads Desktop usually pays 2-3x more than mobile. But in very special cases, it’s the other way around. It all comes down to demand. Most non-standard ads are non-100% fill Ad network representatives would usually specify geo targeting Rates could vary per device, geo, ad size, ad format   1) Anchors or Sticky units This unit is widely used by a lot of publishers. Depending on the size, it is less likely to be intrusive compared to other non-standard ads. It stays at one spot as users scroll giving users the freedom to navigate through content. CPMs may vary across devices but would usually range between $0.50 to $3 depending on your traffic.   Sample ad networks offering anchors/sticky:   Tynt Adiply Kixer Netseer Brightcom Gumgum Infolinks RhythmOne Imonomy   Related: Lesson 4: Using Anchor Ads for Mobile   2) Video In-content / In-read / Outstream units   Expandable ads could push content in various directions depending on how it is implemented. The most widely used is the one deployed within content. This is particularly useful when the site has sufficient text content where there is longer user time per pageview. When users are highly engaged, it gives the expandable ad the chance to...

Top 5 Must-Do’s for Publishers 2017

There are a lot of changes happening this 2017 and it’s a great time to tweak to get better results. Here’s our list straight from our Ad Ops experts on what you must be doing this 2017: 1) Google Ads Per Page limit lifted On August 2016, Google released an announcement lifting the ads per page limit for all AdSense and AdX display ads that publishers can use. The only rule of thumb Google highlighted is that the ads should NOT be more than the actual page content and should be proportional to the actual content on the page. This is great news if you have big white spaces available because you have long form content on your site. This is the perfect time to test out another ad unit or two. Related: How to Optimize Ad Unit Sizes For New IAB Standards 2) Run Flex Sizes to take advantage of Free DFP Google offers an ad server for free and it’s time you take advantage of it if you haven’t yet. DoubleClick for Publishers is perfect to traffic multiple different sizes in one ad slot so you can set up a pricing auction for these different sizes to pump up competition and increase publisher revenue. 3) Viewability – Active Viewable % One of the most important metrics in determining the effectivity of an ad is Active View. Viewability is measured in 2 different ways 1) how much % of the ad was seen and 2) how long was that ad seen. These 2 dictates whether that said eyeball is valuable or not. So, look at the placements you...
How To Monetize Music Websites

How To Monetize Music Websites

Fact of life: everyone loves music. Another fact of life: more often than not, music and money don’t come together. So if you’re running a music website and struggling to optimize income, then this one’s for you. Below are some tips on how best to monetize music websites. 1. Optimize Ad Space Yes, you can sell ad space on your website but you need to be careful with it especially on a music website. Let’s face it, music fans are really picky people and most of them can get really idealistic. The last thing you want to happen is to have your music website look anything but one. Don’t forget what people are going there for: the music. There’s nothing wrong with selling ads on your music site, though, and if you do it right it can lead to a better experience for the users. A great rule of thumb is to make sure these ads are part of the lifestyle the music industry is selling. Ads for the latest and coolest bluetooth headphones? Good. Ads for leather boots? Most likely not unless you’re running a country music website and you’ve got a pretty good reason of running an ad for boots. Make sure also not to put too many ads even if they’re all part of the lifestyle. The more ads you put, the more likely fans are going to get turned off. Don’t know where to start? Check out Google DFP and Adsense! 2. Sell Ad Space Directly / Sell Affiliate Products Google Adsense is fantastic and makes it all easier, but if you can get a direct deal with...
Publisher Series: How to Monetize Sites with Downloadable Content

Publisher Series: How to Monetize Sites with Downloadable Content

There are tons of sprouting download sites that offer free app, music, video or even browser extensions. Some are under-monetized and some are just doing great as they know exactly how to make the most of their traffic. This article is intended to provide insights and information to publishers who want not just to double their revenue but improve the overall user experience on their site. By the end of the day, it’s all about user experience to be able to retain users and keep them from coming back. Read the full article on how you can better monetize your site without sacrificing user experience.   Affiliate Marketing Strike partnerships with game and app developers and to promote their products on a specified guaranteed placements in your site for a premium commission for every successful buy or install. This is  a bit less of a popular choice for other site verticals like social viral sites due to it’s non-guaranteed returns but can be a great option for download sites.   Cost per Click Ads Due to its ad style and nature, there’s a high success rate for this type of advertising in a download site. Download buttons are no longer something that bother users thus, loading tons of CPC ads on a high viewable section of your pages can turn out to be one of the best things you can ever do.   Text and Display Ads They say this almost 100% of the time. You can never go wrong with text and display ads. Take advantage of premium rates for premium placements from Private Marketplaces or run different...
How to Monetize User Generated Content Sites

How to Monetize User Generated Content Sites

User-Generated Content sites or UGC sites come in many different forms – from question and answer forums like Reddit and Quora that made huge successes in this niche. Review portals is another form where users post their own experience on a certain product or service. Examples of which are Yelp and TripAdvisor. The most popular these days are the social networking sites like Facebook, Instagram and Pinterest. They can also fall under this vertical. Finally, vlogs on Youtube is another. With your users creating content for you, your focus can be invested more on other things like reach and traffic acquisition. Even your guest content generators have their own fan clubs so that’s a bonus! On the contrary, UGC sites have some risks too if not managed properly. Since majority, if not all of your content are user generated, it does require a lot of proofreading and moderation. We do not want anything that can cause us to get in trouble with Google’s content policies or perhaps something that can offend our precious site readers. Now that we know what UGCs are, including advantages and risks, let’s now focus on how to monetize user-generated content sites: Affiliate Marketing Tap into your analytics data and find out where your outbound traffic is going. Go ahead and sign up to ad networks like BuySellAds or Amazon and then modify your links once your deal with these ad networks are finalized. Affiliate marketing is perfect for UGCs that are focused more on reviews and questions and answer platforms. Related: Best Ad Networks for Every Website Type in 2016   Links Ads Sites...