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How is Micro Moments Shaping Consumer Behavior?

This is a reactionary post on the AdTechSF 2015 Conference about Google and Micro-Moments. Our intent is to educate our publishers about what drives their users and how they can better monetize each visit, and each page view that happens on their site. Read on. Sridhar Ramaswamy, Google’s VP of Advertising and Commerce did a keynote in AdTechSF 2015 last month on how Google have become what it is now. Micro-moment is defined to be an instinctive human drive to dart in a device to find answers about something – may it be about their research paper, or when their laptop suddenly turned off, find the nearest japanese resto or bookstore. This is the “act on a need to learn something, do something, discover something, watch something, or buy something” according to Ramaswamy and this is where one’s preferences and decisions are shaped upon. We’d like to think that this is a result of the rapid growth of mobile where people has instant access to any information through their mobile phones – with their fingertips. Answers are instantly available whenever they need it and for brands and advertisers, this is advantageous. Conversions are driven by how effective they are in understanding consumer intent and using micro-moments to increase those sales. Well, how is this information helpful for publishers?   1) This means you need to get your site mobile-optimized. Everyone is turning to their phones day and night. We do not want to be left out. No matter how die-hard your user is, if they can barely read all the text without zooming in, they’ll most likely won’t visit...

4 Factors for Long-term Site Traffic and Revenue

Publishers are aware that in order to increase website revenue from ads (or from any other monetization channel, actually) – the 2 important levers to sustain are: (1) Number of Users; (2) Value of Existing Users. Under these two main levers are 4 factors: Unique User Growth Revenue per Page view or RPM Page views per Visit or Depth of Visit Visits per User or Loyalty Today we’ll give you tips to boost these 4 powerful growth areas in order to improve your site and revenue in the long-term. Check out the summary via the Infographics below. Don’t forget to share!   #1 Unique User Growth Website traffic is fundamental in any monetization campaign. To sustain visitor influx to your site, you need to have a solid unique user acquisition strategy: First, check your Google Analytics data and drill down to where your users are coming from (Traffic Sources or Geo Reports); and which types of content (Pages or Interests Reports) are they interested in. Determine the top entrance points (landing pages); and the pages that garner the most visits or page views. From here you can deduce the content topics you would want to offer in the long term to keep those unique users growing in number. You can then tailor your content to match, say their geographical traits; or the type of content you will publish: are they mostly social media users?, or search visitors?, referrals?, etc. Search Engine Optimization or SEO is ideal to implement if you want to improve your search traffic Content and Social Marketing Campaigns are great to promote your site on different...

Taboola Review: Why it’s worth having their Sponsored Stories

Most commonly seen in websites today are the words: ‘You may also like’, ‘More stories from the Web’, ‘Stories you may like’ or some other same phrases together with three to six external stories – could be related articles, videos, or even slideshows which are usually located at the bottom of the page or just right after an article that you are reading.  These are what we call Sponsored stories or Sponsored links. Yes they are ads but they really don’t seem to look like it – they’re called Native Ads. And our featured ad network is one of the main providers of sponsored ads and is an expert on this platform. Related Read: How Can Bloggers Use Native Advertising and Content Marketing? Taboola is a high tech digital advertising company that was founded by Adam Singolda back in 2007 in Tel Aviv, Israel. They are currently headquartered in New York and is reaching 400M unique visitors. They are considered as the world’s leading content discovery platform. Though being compared most of the time to their rival, Outbrain, Taboola distinguishes itself by giving an option to the users to offer feedback on what recommendations they don’t like. They made sure that they can show people things that they didn’t know they were looking for. They serve as an alternative to Google search providing related information you can find on a search engine. On the contrary, if you also put great emphasis on your users’ site experience, you may want to give extra focus on Taboola’s widgets. Some deemed these kind of ads annoying.  Their CEO, Adam Singolda joked in...

How to Monetize Game Sites with Ads

As of September 2014, SuperDataResearh reported the US market to have spent $873 million on digital games and this is just in the United States alone. Imagine how big the market is in each country – from War of warcraft users to Clash of Clans or even just any kiddie flash games. So, if you are a publisher currently running a games site – may it be flash games, game cheats or gamer forums, here’s a few guidelines and tips to consider to make the most of your daily traffic: 1) Consider Google guidelines on ad implementation Ensure that the ads are in reasonable distance from the download link to avoid users to accidentally click on the ad. If you have a flash game, Adsense recommends 150 pixels in distance between the edge of a game and the ad. Cross check if games have sexual or violent content, and stay away from profane and explicit language descriptions. Placing ads on games that you do not have permission to distribute or monetize is also prohibited Never, ever use AdSense for Content or AdX tags as pre-roll or mid-roll of any flash games as there is AdSense for Games. Comment moderation should be in place to avoid trash talking between players if you are hosting the games. To get the whole list of guidelines, check out https://support.google.com/adsense/answer/1706015 2) Think of ad range and variety I am talking about ads in different models – CPM and CPI. SuperData estimates an average of $2.73 for mobile games. But remember that 1 out of 10 or 20 will probably be interested. Thus, it is...

How to Monetize Image and Video-Rich Sites

Websites with just images or videos are dominating social media nowadays. Considering its high social media potential, they’re definitely a big hit! But before you set up that income-generating site, consider the following tips first: 1. Comply with the policy The first and one of the most important steps before you start monetizing your image and video-rich site is to make sure that your content is abiding by Google’s Policy. The usual mistake of publishers is putting mature content on their site. It may gather a lot of views but it is a big no-no. This is usually the reason why AdSense applications get disapproved. Some third party ad networks also do not allow their ads to be seen on pages with mature content. So keep yourself away from all the hassle and just follow the rules. Also, be wary of having ‘insufficient content’. Google frowns on sites with little to no-content – or those with only headings, subheading, and a line or two sentences. Image and video-rich sites should still be complemented by sufficient text content in order to be eligible for Adsense or Ad Exchange monetization. For more information regarding Google AdSense policy, here’s a link for your reference: https://support.google.com/adsense/answer/48182?hl=en Related Read: Google Content Policy Violations and How Your Website Can Avoid Them 2. Monetize all traffic, from desktop to mobile. Videos and photos are a definite hit on mobile.  Stick to IAB sizes since they are the most common ones and advertisers tend to pay better to compete with other ad networks. Place ads above the fold, as much as possible. 3. Try working with Native Ads....

How to Monetize News Sites with Ads

Due to the boom of smartphones and tablets, the rise of social media, and the rapid embrace of almost all industries in technology, it is guaranteed that our chief purveyor of information and opinion about public affairs will not be left behind. With a lot shifting their interest into looking for information and news online versus newspapers, we can basically conclude that it is automatic to think that user traffic is not an issue,  people go to online news sites, and where there is a high traffic, the possibility is that’s where the money is. so while online news organizations such as CNN, NYT, JPOST can monetize their site in other ways (i.e events, donations, sponsorships, etc.), this article will tackle in detail on how to monetize news sites in the advertising arena. Let’s start by letting you know who to partner with if you’re in the news vertical. Work with the best Ad networks in News vertical Evolve Media – The most typical ad unit for almost all news sites is the 728×90 and where Evolve Media can provide excellent CPMs. Fill rates are low though so it may require you to set it up for passbacks. Nonetheless, their performance is great and is really worth the implementation. They work good too with mobile ad units. Related Read: Ad Network Review: Evolve Media 1) Media.net – They can monetize ALL countries at a 100% fill. This ad network is partnered with Bing and Yahoo! ads. Run them at a low frequency cap with higher value CPMs. Related Read: Ad Network Review: Media.Net 2) Conversant Media – Comscore named...

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