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How to Monetize User Generated Content Sites

How to Monetize User Generated Content Sites

User-Generated Content sites or UGC sites come in many different forms – from question and answer forums like Reddit and Quora that made huge successes in this niche. Review portals is another form where users post their own experience on a certain product or service. Examples of which are Yelp and TripAdvisor. The most popular these days are the social networking sites like Facebook, Instagram and Pinterest. They can also fall under this vertical. Finally, vlogs on Youtube is another. With your users creating content for you, your focus can be invested more on other things like reach and traffic acquisition. Even your guest content generators have their own fan clubs so that’s a bonus! On the contrary, UGC sites have some risks too if not managed properly. Since majority, if not all of your content are user generated, it does require a lot of proofreading and moderation. We do not want anything that can cause us to get in trouble with Google’s content policies or perhaps something that can offend our precious site readers. Now that we know what UGCs are, including advantages and risks, let’s now focus on how to monetize user-generated content sites: Affiliate Marketing Tap into your analytics data and find out where your outbound traffic is going. Go ahead and sign up to ad networks like BuySellAds or Amazon and then modify your links once your deal with these ad networks are finalized. Affiliate marketing is perfect for UGCs that are focused more on reviews and questions and answer platforms. Related: Best Ad Networks for Every Website Type in 2016   Links Ads Sites...
7 Successful Publisher Business Models with 7-Figure Ad Revenues

7 Successful Publisher Business Models with 7-Figure Ad Revenues

There are many ways to monetize traffic online these days, but one of the most effective ways is through advertising.  Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app and mobile advertising. MonetizeMore has identified 7 of the most successful advertising business models used by online publishers today.  These models vary greatly, as do the ad monetization strategies from which they profit.  Below is a list of these 7 models and their characteristics. Related Read: Top 7 Predictions for Publisher Monetization in 2015 1. Organic User Generated Content Kijiji.com, HTML.net, FunnyorDie.com, Reddit.com, Ezinearticles.com User generated content has proven to be one of the most scalable business models to grow traffic and recurring ad revenues. With a dedicated moderation policy, a user generated content strategy can be very powerful. The largest websites in this category balance large volumes of user-generated content from their distinct communities with a moderation policy that keeps advertisers happy. Below are some examples this type of site: Online classifieds Online forums Video posting sites Social media platforms Content farms Directory sites User generated content sites may be quite varied, however, they do share the following traits: High percentage of organic search traffic At risk of being banned by ad networks like Google AdSense and Ad Exchange without strong moderation policy and execution Strong and engaged communities High percentage of return usage High page view per visit Low bounce rate Potential for successful email/mobile notification pull model Majority of impressions are on pages with user logged in Wealth of personal identifiable information via user profiles...
7 Holiday Traffic Strategy for Publishers

7 Holiday Traffic Strategy for Publishers

This holiday season, MonetizeMore is bringing 12 gifts of awesomeness to our dear publishers and blog readers. Follow the series as we publish 12 amazing blog posts, infographics, plus additional monetization freebies just for you. If you want to receive the ebook edition, subscribe to our newsletter and we’ll email your 2015 holiday gift. Whatever niche you’re in, the holidays will always find room in your overall marketing plan. Whether you’re a B2B, B2C, social, gaming, or tech site – the traffic trend and user behavior shift during the holiday season. What’s a publisher to do? Maximizing website traffic is key to increasing site revenue. If you’re planning to start your holiday marketing campaign, or have already created one, these 7 holiday traffic tips can surely help publishers make the most of the season. Here’s an infographic as a summary of our tips   1) Fix potential site usability and issues The holiday rush creates a fury of online activity.  Make sure that before Q4 hits, you’ve covered all bases to ensure your site is capable of handling the influx of user activity. Check your server capacity and possible downtime causes. Optimize load times. Update to the latest (and most stable) version of your CMS. Make the relevant changes to your site’s architecture if you create a separate holiday section. Above all, time your site changes during dead hours (when users are least likely to visit your pages).   2) Optimize for Mobile User activity is at its peak during the holiday season. Whether it’s shopping or connecting with loved ones, you can expect your users to be “always...

How is Micro Moments Shaping Consumer Behavior?

This is a reactionary post on the AdTechSF 2015 Conference about Google and Micro-Moments. Our intent is to educate our publishers about what drives their users and how they can better monetize each visit, and each page view that happens on their site. Read on. Sridhar Ramaswamy, Google’s VP of Advertising and Commerce did a keynote in AdTechSF 2015 last month on how Google have become what it is now. Micro-moment is defined to be an instinctive human drive to dart in a device to find answers about something – may it be about their research paper, or when their laptop suddenly turned off, find the nearest japanese resto or bookstore. This is the “act on a need to learn something, do something, discover something, watch something, or buy something” according to Ramaswamy and this is where one’s preferences and decisions are shaped upon. We’d like to think that this is a result of the rapid growth of mobile where people has instant access to any information through their mobile phones – with their fingertips. Answers are instantly available whenever they need it and for brands and advertisers, this is advantageous. Conversions are driven by how effective they are in understanding consumer intent and using micro-moments to increase those sales. Well, how is this information helpful for publishers?   1) This means you need to get your site mobile-optimized. Everyone is turning to their phones day and night. We do not want to be left out. No matter how die-hard your user is, if they can barely read all the text without zooming in, they’ll most likely won’t visit...

4 Factors for Long-term Site Traffic and Revenue

Publishers are aware that in order to increase website revenue from ads (or from any other monetization channel, actually) – the 2 important levers to sustain are: (1) Number of Users; (2) Value of Existing Users. Under these two main levers are 4 factors: Unique User Growth Revenue per Page view or RPM Page views per Visit or Depth of Visit Visits per User or Loyalty Today we’ll give you tips to boost these 4 powerful growth areas in order to improve your site and revenue in the long-term. Check out the summary via the Infographics below. Don’t forget to share!   #1 Unique User Growth Website traffic is fundamental in any monetization campaign. To sustain visitor influx to your site, you need to have a solid unique user acquisition strategy: First, check your Google Analytics data and drill down to where your users are coming from (Traffic Sources or Geo Reports); and which types of content (Pages or Interests Reports) are they interested in. Determine the top entrance points (landing pages); and the pages that garner the most visits or page views. From here you can deduce the content topics you would want to offer in the long term to keep those unique users growing in number. You can then tailor your content to match, say their geographical traits; or the type of content you will publish: are they mostly social media users?, or search visitors?, referrals?, etc. Search Engine Optimization or SEO is ideal to implement if you want to improve your search traffic Content and Social Marketing Campaigns are great to promote your site on different...

Taboola Review: Why it’s worth having their Sponsored Stories

These days it’s very common to see phrases such as ‘You may also like’, ‘More stories from the Web’, ‘Stories you may like’ accompanied by three to six recommended links.  These links include related articles, videos, or even slideshows that are usually located at the bottom of the page or immediately after the article you are reading.  They are usually labelled as Sponsored stories or Sponsored links. Though they’re ads, they’re camouflaged to appear as though they’re not. The digital advertising industry calls these Native Ads.  One of our featured ad networks specializes in these ads which have proven to boost revenues for our clients. Related Read: How Can Bloggers Use Native Advertising and Content Marketing? Taboola is a high tech digital advertising company that was founded by Adam Singolda back in 2007 in Tel Aviv, Israel. They are currently headquartered in New York and their platform is reaching 400M unique visitors. They are considered the world’s leading content discovery platform. Though being compared most of the time to their rival, Outbrain, Taboola distinguishes itself by giving an option to users to offer feedback on what recommendations they do and don’t like. Their goal is to introduce content to users that they didn’t realize they were looking for. In a certain regard they serve as an alternative to Google search. One of Taboola’s unique offerings are its widgets. Some consider these ads annoying, but their CEO, Adam Singolda joked in their defense in an interview with BBC: “The problem is that for everyone who hates one piece of content, many others love it, and click on it,” he said. “So we register...