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Top 5 Must-Do’s for Publishers 2017

It’s the middle of this year’s 1st Quarter and we’re hoping all of you publishers out there are doing great. It’s a great time to try out new things and tweak to get better results. Here’s our list straight from our Ad Ops experts on what you must be doing this 2017: 1) Google Ads Per Page limit lifted On August 2016, Google released an announcement lifting the ads per page limit for all AdSense and AdX display ads that publishers can use. The only rule of thumb Google highlighted is that the ads should NOT be more than the actual page content and should be proportional to the actual content on the page. This is great news if you have big white spaces available because you have long form content on your site. This is the perfect time to test out another ad unit or two. Related: How to Optimize Ad Unit Sizes For New IAB Standards 2) Run Flex Sizes to take advantage of Free DFP Google offers an ad server for free and it’s time you take advantage of it if you haven’t yet. DoubleClick for Publishers is perfect to traffic multiple different sizes in one ad slot so you can set up a pricing auction for these different sizes to pump up competition and increase publisher revenue. 3) Viewability – Active Viewable % One of the most important metrics in determining the effectivity of an ad is Active View. Viewability is measured in 2 different ways 1) how much % of the ad was seen and 2) how long was that ad seen. These 2...
How To Monetize Music Websites

How To Monetize Music Websites

Fact of life: everyone loves music. Another fact of life: more often than not, music and money don’t come together. So if you’re running a music website and struggling to optimize income, then this one’s for you. Below are some tips on how best to monetize music websites. 1. Optimize Ad Space Yes, you can sell ad space on your website but you need to be careful with it especially on a music website. Let’s face it, music fans are really picky people and most of them can get really idealistic. The last thing you want to happen is to have your music website look anything but one. Don’t forget what people are going there for: the music. There’s nothing wrong with selling ads on your music site, though, and if you do it right it can lead to a better experience for the users. A great rule of thumb is to make sure these ads are part of the lifestyle the music industry is selling. Ads for the latest and coolest bluetooth headphones? Good. Ads for leather boots? Most likely not unless you’re running a country music website and you’ve got a pretty good reason of running an ad for boots. Make sure also not to put too many ads even if they’re all part of the lifestyle. The more ads you put, the more likely fans are going to get turned off. Don’t know where to start? Check out Google DFP and Adsense! 2. Sell Ad Space Directly / Sell Affiliate Products Google Adsense is fantastic and makes it all easier, but if you can get a direct deal with...
Publisher Series: How to Monetize Sites with Downloadable Content

Publisher Series: How to Monetize Sites with Downloadable Content

There are tons of sprouting download sites that offer free app, music, video or even browser extensions. Some are under-monetized and some are just doing great as they know exactly how to make the most of their traffic. This article is intended to provide insights and information to publishers who want not just to double their revenue but improve the overall user experience on their site. By the end of the day, it’s all about user experience to be able to retain users and keep them from coming back. Read the full article on how you can better monetize your site without sacrificing user experience.   Affiliate Marketing Strike partnerships with game and app developers and to promote their products on a specified guaranteed placements in your site for a premium commission for every successful buy or install. This is  a bit less of a popular choice for other site verticals like social viral sites due to it’s non-guaranteed returns but can be a great option for download sites.   Cost per Click Ads Due to its ad style and nature, there’s a high success rate for this type of advertising in a download site. Download buttons are no longer something that bother users thus, loading tons of CPC ads on a high viewable section of your pages can turn out to be one of the best things you can ever do.   Text and Display Ads They say this almost 100% of the time. You can never go wrong with text and display ads. Take advantage of premium rates for premium placements from Private Marketplaces or run different...
How to Monetize User Generated Content Sites

How to Monetize User Generated Content Sites

User-Generated Content sites or UGC sites come in many different forms – from question and answer forums like Reddit and Quora that made huge successes in this niche. Review portals is another form where users post their own experience on a certain product or service. Examples of which are Yelp and TripAdvisor. The most popular these days are the social networking sites like Facebook, Instagram and Pinterest. They can also fall under this vertical. Finally, vlogs on Youtube is another. With your users creating content for you, your focus can be invested more on other things like reach and traffic acquisition. Even your guest content generators have their own fan clubs so that’s a bonus! On the contrary, UGC sites have some risks too if not managed properly. Since majority, if not all of your content are user generated, it does require a lot of proofreading and moderation. We do not want anything that can cause us to get in trouble with Google’s content policies or perhaps something that can offend our precious site readers. Now that we know what UGCs are, including advantages and risks, let’s now focus on how to monetize user-generated content sites: Affiliate Marketing Tap into your analytics data and find out where your outbound traffic is going. Go ahead and sign up to ad networks like BuySellAds or Amazon and then modify your links once your deal with these ad networks are finalized. Affiliate marketing is perfect for UGCs that are focused more on reviews and questions and answer platforms. Related: Best Ad Networks for Every Website Type in 2016   Links Ads Sites...
7 Successful Publisher Business Models with 7-Figure Ad Revenues

7 Successful Publisher Business Models with 7-Figure Ad Revenues

There are many ways to monetize traffic online these days, but one of the most effective ways is through advertising.  Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app and mobile advertising. MonetizeMore has identified 7 of the most successful advertising business models used by online publishers today.  These models vary greatly, as do the ad monetization strategies from which they profit.  Below is a list of these 7 models and their characteristics. Related Read: Top 7 Predictions for Publisher Monetization in 2015 1. Organic User Generated Content Kijiji.com, HTML.net, FunnyorDie.com, Reddit.com, Ezinearticles.com User generated content has proven to be one of the most scalable business models to grow traffic and recurring ad revenues. With a dedicated moderation policy, a user generated content strategy can be very powerful. The largest websites in this category balance large volumes of user-generated content from their distinct communities with a moderation policy that keeps advertisers happy. Below are some examples this type of site: Online classifieds Online forums Video posting sites Social media platforms Content farms Directory sites User generated content sites may be quite varied, however, they do share the following traits: High percentage of organic search traffic At risk of being banned by ad networks like Google AdSense and Ad Exchange without strong moderation policy and execution Strong and engaged communities High percentage of return usage High page view per visit Low bounce rate Potential for successful email/mobile notification pull model Majority of impressions are on pages with user logged in Wealth of personal identifiable information via user profiles...
7 Holiday Traffic Strategy for Publishers

7 Holiday Traffic Strategy for Publishers

This holiday season, MonetizeMore is bringing 12 gifts of awesomeness to our dear publishers and blog readers. Follow the series as we publish 12 amazing blog posts, infographics, plus additional monetization freebies just for you. If you want to receive the ebook edition, subscribe to our newsletter and we’ll email your 2015 holiday gift. Whatever niche you’re in, the holidays will always find room in your overall marketing plan. Whether you’re a B2B, B2C, social, gaming, or tech site – the traffic trend and user behavior shift during the holiday season. What’s a publisher to do? Maximizing website traffic is key to increasing site revenue. If you’re planning to start your holiday marketing campaign, or have already created one, these 7 holiday traffic tips can surely help publishers make the most of the season. Here’s an infographic as a summary of our tips   1) Fix potential site usability and issues The holiday rush creates a fury of online activity.  Make sure that before Q4 hits, you’ve covered all bases to ensure your site is capable of handling the influx of user activity. Check your server capacity and possible downtime causes. Optimize load times. Update to the latest (and most stable) version of your CMS. Make the relevant changes to your site’s architecture if you create a separate holiday section. Above all, time your site changes during dead hours (when users are least likely to visit your pages).   2) Optimize for Mobile User activity is at its peak during the holiday season. Whether it’s shopping or connecting with loved ones, you can expect your users to be “always...