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offerwall-vs-rewarded-ads
Blog
Last updated: July 15, 2025 | by Aleesha Jacob

Offerwall vs. Rewarded Ads: What makes more ad revenue?

If you're a publisher using Google Ad Manager (GAM) with ADX access, you may be wondering: What’s the real difference between Offerwall and Rewarded Ads?…

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pay-per-crawl
Blog
July 8, 2025 | by Aleesha Jacob

Cloudflare’s Pay Per Crawl for making money with No Traffic: The Data-Driven Disruption of AI’s Free Content Buffet (And What It Means for SERP Dominance)

AI companies rely on scraping the open web for training data, but publishers have had only two choices: block crawlers (losing visibility) or allow free access (losing revenue). Cloudflare’s…

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in-page-ads
Blog
July 7, 2025 | by Aleesha Jacob

Master Google’s New “Fill Empty In-Page Ads” Feature to Unlock Hidden Revenue

Tired of blank spaces sabotaging your ad revenue? Google AdSense has launched a game-changer: "Fill Empty In-Page Ads" – an automatic solution to monetize your…

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MCM-negative-quality-scores
Blog
Last updated: July 2, 2025 | by Aleesha Jacob

Google Shutting Down Your MCM? Negative Quality Score Rescue Guide

Received the dreaded Google Ad Manager email threatening MCM/GCPP termination due to a negative Quality Score? If your Quality Score dipped below 0, Google just…

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grow-revenue-with-referral-marketing
Blog
June 26, 2025 | by Aleesha Jacob

Growing Your Revenue with Referral Marketing

What is Referral Marketing and How Does It Impact Revenue? Referral marketing is a strategy where you encourage your existing customers to promote your products…

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revenue-data
Blog
June 20, 2025 | by Aleesha Jacob

Custom CRM Solutions for Publishers: Aligning Sales, AdOps, & Revenue Data for Smarter Monetization

In today's AI mode crushing SERP's era, content alone is no longer the primary differentiator; operational efficiency and data alignment are. Sales, ad ops, and…

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intent-vs-identity-based-advertising
Blog
June 17, 2025 | by Aleesha Jacob

Out with Identity-Based Advertising, In with Intent-Based Advertising

For decades, programmatic advertising has been built on a flawed premise: tracking people, rather than their motivations. Cookies, device IDs, and invasive profiling tools promised…

Read More
apple-wwdc25
Ad Industry News
June 9, 2025 | by Aleesha Jacob

What Publishers Can Take Away from Apple’s WWDC 2025

Spotlight on Apple Intelligence and New Media Interaction Tools Apple’s WWDC 2025 event wasn’t just for developers; it was a wake-up call for publishers looking…

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pubguru-lightning
Ad Industry News
June 3, 2025 | by Aleesha Jacob

Unlock Lightning-Fast Revenue: How PubGuru Lightning Script Supercharges Publisher Monetization

Is your ad tech silently strangling your revenue? In today’s attention economy, every millisecond counts. Slow-loading ad scripts don’t just frustrate users; they demolish page…

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