Ad Fill Rate is the percentage of ad requests successfully filled by ads. Calculated as (Ad Impressions / Ad Requests) × 100, it measures how…
Did you know that 50% of publishers still rely heavily on direct deals? While programmatic advertising is undeniably on the rise, offering automation and efficiency,…
What is a House Order/Line item in Google Ad Manager? A House line item in Google Ad Manager is a type of ad inventory used…
Data privacy laws are evolving rapidly—are you keeping up? Ensuring compliance with regulations like GDPR, CCPA, and Google’s Consent Mode v2 is no longer optional;…
2023 was the big breakout year for digital audio advertising, driven by the explosion of podcasts and the growth of programmatic ads on audio platforms.…
Ad placement violations can significantly impact user experience, revenue generation, and compliance with Google’s policies. Below is an in-depth explanation of each violation, providing clarity…
Consumption of online content around the globe has 10x'd over the years, opening a lot of content monetization opportunities and possibilities for digital publishers to…
With over 5.3 million apps competing across Apple’s App Store and Google Play, standing out requires more than a fantastic product—it demands a monetization strategy…
Supply Path Optimization (SPO) is the strategic process of streamlining how digital ad inventory reaches buyers, eliminating wasteful intermediaries, and maximizing publisher revenue. SPO targets…
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