Price floors are a dangerous area for publishers to optimize. You don't want to raise them too high and lose out on potential demand. But you also don't want to have them too low. You need to find the Goldilocks approach that applies gentle pressure to your auctions.
Synchronize with your dedicated spreadsheet to keep all of your rules up to date automatically. The connection can be done within minutes from PubGuru’s dashboard.
Get startedThe Unified Pricing Rules Report provides a comprehensive breakdown of insightful metrics by the rules, or ad units. Publishers can easily identify the most effective setup by comparing Impressions, Revenue, RPM, Fill Rate and more.
Get startedEasily configure and add new Unified Pricing Rule from Pubguru. Apply your pricing rules to specific ad units, geos, devices and more!
Get startedSpend more time on your publishing properties instead of toiling away hour after hour inside your ad server.
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MM has taken all the monetization process into their hands, giving us more time to focus on what’s most important – our own website. MM has attracted premium advertisers and increased our earnings by 87%.”
Founder of BoredPanda.com
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