Navigating the Online Real Estate Marketplace: 8 Tips for Monetized Publishers

Last updated: May 1, 2024 | by Aleesha Jacob

This post was most recently updated on May 1st, 2024

Ah, online real estate market – where agents, investors, buyers and sellers, get together like Monopoly tycoons who buy and sell properties. It’s a world where you can buy a dream home while sipping a cup of coffee on your couch.

But navigating the competitive real estate online isn’t as easy as rolling your monopoly dice. Digital content creators work closely with skilled real estate agents and spend years formulating content to get a competitive edge in the hot market and sell new listings online.

It’s now all about monetization: ads, search for affiliates, affiliate content, and more to gain attention and potential buyers.

We’ll discuss tips and tricks on how you as a real-estate blogger or ad unit can come out top dogs in real life monopoly, one click at a time.

Navigating the Online Real Estate Marketplace: 8 Tips for Monetized Publishers MonitizeMore

Understanding the Online Real Estate Marketplace

Navigating the Online Real Estate Marketplace: 8 Tips for Monetized Publishers MonitizeMore

Types of online real estate platforms

The online housing market covers different types of websites that are aimed at facilitating particular activities related to properties and property information. In the current market, understanding different channels in the world of real estate online helps you decide which is best to use and in the most cost-efficient manner.

For example:

  • Zillow and enable users to carry out searches on a variety of criteria including location, price, and amenities
  • In Redfin and Trulia, agents can be matched with buyers along with property valuation
  • HomeLight and UpNest connect users with an appropriate book list of real estate agents
  • New platforms like Opendoor and Offerpad go so far as to specialize in instant home purchases and sales, resulting in the disruption of traditional real estate procedures

Depending on your immediate goals and budget, you will want to make informed decisions on your platform to help you make the most bang for your buck. Utilize online resources to see where most agents and homebuyers are going in your area.

Staying Informed on Market Trends to Navigate the Real Estate Market

So how do you stay competitive once you’ve chosen your platform? The real estate market requires going beyond websites and into other online seller markets and market conditions.

Technology continues to improve and change drastically and its applications in the industry are diverse, ranging from:

  • Staying up-to-date with economy-related factors such as rates of interest and employment levels affecting affordability and demand for housing, including zoning regulations and tax policies
  • The COVID-19 pandemic has changed preferences for home buyers, creating remote real estate, leading to new ways of marketing and selling properties – virtual tours and contactless transactions
  • Artificial intelligence i.e. bots can help answer basic queries from homebuyers such as answering what the current listing price is, timings of open houses, and scheduling private meetings with the seller
  • Using AR (Augmented Reality) apps, users can now plan furniture placement and interior design within the property

Strategies for Monetized Publishers

A. Content Creation

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1. Identify valuable content topics for your website

Writing in the competitive real estate market requires researching the latest trends, home buyers’ needs and wants, their interests, combining it with your market analysis to discover what the audience wants:

  • Create unique content through articles, guides, and necessary resources to answer common real estate questions. Your website will be positioned as an information center for the users.
  • You can share articles that discuss dream homes, processes for pre-approval for a mortgage, negotiation strategies, and even a list of must-haves in any home to attract potential buyers to your site or listing.  You want to come off as an experienced real estate agent they can come to for valuable tips and insights.
  • Don’t mislead with clickbait! Avoid sensational headlines to attract users, because you risk losing credibility.

2. Utilize online resources and multimedia in your real estate market content

Use multimedia elements to enrich the overall user experience and increase the chances of the content going viral.

Explore the following to give you a competitive edge on your real estate websites or pages:

  • Gather as much information on your target audience and what sites they use or prefer to use (mobile or PC?), to determine where you can have increased demand and real estate transactions
  • Creating a forum on the homepage of a popular site, or your own site
  • Engage the community in the forum and comments, providing the right knowledge and strategies to help them. You can even make this work in your favor by directly linking them to your online platforms and sharing information on questions they have
  • Video content tends to have more engagement than static images on social media platforms i.e. Facebook videos receive 135% more organic engagement than static images
  • Infographics and helpful data for credibility.

B. Search Engine Optimization (SEO)

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SEO, or Search Engine Optimization, is the process of improving site content via keywords and phrases, in order to raise the site’s relevance in Search Engine Result Pages (SERPs), increasing organic traffic and improving the website’s online presence.

How do we master SEO to gain more relevance and increase your chances of success in the selling process?

1. Staying ahead with Keyword Research and Targeting

  • Search for different keywords and phrases that provide information about real estate, like “homes for sale in [city]” or “real estate investment tips.”
  • Use these search terms in keyword research tools to see their search volume, as well as awareness levels, and optimize blog posts, property listings, and landing pages, with them to have a wide appeal.
  • Be specific with location words and create local market content to be found relevant by the prospect and rank high in the local search results.

2. Tips for Navigating SEO tactics

On the webpage impact of SEO, one needs to optimize the website parts to increase search engine rankings in a competitive market online:

  • Using Meta tags: Meta tags are snippets of HTML code that provide information about a webpage to search engines and website visitors, influencing how the page is indexed and displayed in search engine results
  • Choosing the right headings and best content structure (there are a lot of external tools such as Neuron, Ahrefs, and more)
  • Building backlinks: Backlinks are incoming hyperlinks from one website to another serving as a significant factor for web page authority and search engine ranking
  • Strengthening online presence via social media and guest blogging

C. Other Monetization Methods in the Online Housing Market

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1. Display advertising for buyers and sellers

Display advertising is the placement of advertisements, mostly through ad networks such as:

  • Improving Google AdSense CTR (click-through-rate) on one’s website which is monetized
  • Conducting A/B testing experiments with various content formats, layouts, and monetization methods to find the most engagement
  • Avoiding overloading your site with excessive ads that create a clumsy impression and can result in a high bounce rate and loss of engagement

2. Affiliate marketing

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Affiliate marketing means partnering with a firm to co-brand and sell products or services by using affiliate links on your site. Each sale or action generated through these links results in a commission for the brand ambassador.

Choose the right brand ambassador that represents your brand; if you’re selling real estate get a credible influencer who may be knowledgeable and respected for their opinion when buying a home, or when they refer certain properties to any homebuyer.

Legal and Ethical Considerations

Navigating the Online Real Estate Marketplace: 8 Tips for Monetized Publishers MonitizeMore

A. Disclosure requirements for sponsored content

“Hashtag sponsored!” This is an important practice for sponsored content. Paid content or financial connections or rewards between publishers and advertisers must be disclosed, in order to clearly tell readers if the content might be biased or if it was created to sell a product.

B. Compliance with data privacy regulations (e.g., GDPR, CCPA)

Compliance with laws and regulations on data privacy like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) is necessary to protect users’ personal information. Publishers need users’ permission to collect, store, and process data as well as a clear privacy policy drafted to indicate how users’ data is used.


When delving into the online real estate marketplace, remember the golden trio:

  1. Crafting content that makes buyers go “Wow!”
  2. Weaving SEO magic to lure them to your digital doorstep
  3. And racking up cash from various streams while giving your website a makeover that even the pickiest users will love

No need to roll the dice and rely on lady luck. You’re now ready to ride a journey filled with new platforms and tech, quirky consumer habits, and plenty of room for improvement in the future of monetized publishing in the hot real estate market. Make more money from your real estate site by getting started here!

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