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DFP Tutorial: How to Set Frequency Caps for Creatives in DFP #Learn2MonetizeMore

Get updated when we publish the latest DFP Tutorial videos. Subscribe to our YouTube Channel.   What’s up? It’s me Megan, and welcome to our next segment in the Learn 2 MonetizeMore video series. In this tutorial, we’re going to teach you how to set frequency caps for creatives in DFP. A major difficulty advertisers face is determining the amount of ads to serve a viewer and over what period of time.  When ads don’t show enough, a prospect may not react.  Show an ad too many times, and an advertiser may anger the prospect for bombarding him with the same ad.   Fortunately, DFP allows us to set frequency caps to the line items so advertisers can control ad display intervals. Through the frequency capping mechanism, publishers can set a limit on the number of times that a user will see a particular line item on a webpage. Are you ready? Let’s get started! On the Delivery tab, click the order containing the line item you’d like to edit. Click the line item you’d like to edit, then click the Settings tab. Under “Adjust delivery,” select Set a per user frequency cap next to Frequency. Enter a maximum number of impressions per user then set how often the cap will be reached. For example, you can set a frequency cap so that a user will see 10 impressions every 2 weeks. Add additional frequency caps as needed. Combining frequency caps can help you ensure that users do not see the same line item too often. For example, you could set a frequency cap of 1 impression per hour,...

DFP Tutorial: Roadblocking in DFP #Learn2MonetizeMore

  Get updated when we publish the latest DFP Tutorial videos. Subscribe to our YouTube Channel.   Hello! It’s me Megan, and you are now entering more intermediate and advanced levels of DFP in the Learn 2 MonetizeMore video series. In this particular lesson we’re going show you how to roadblock. The objective of this lesson is to help you manage creatives in a well-balanced way through roadblocking. Roadblocking empowers you to block all the ad slots on a webpage and to grant priority to all of those slots to a particular advertiser.  An advertiser may want to do this so that if his creative wins an impression on a web page he also wins control over the remaining ad slots and effectively blocks out other advertisers.  This is set up from inside the line item settings. Are you ready to learn this new technique?  Allow us to teach you now.   Before we start, please note that roadblocking will not work if it’s just in DFP. Publishers are recommended to use Async and Single Request mode enabled tag for it to work when deploying the DFP tags in their site. Generally, we recommend using asynchronous rendering with single-request mode enabled. This combination offers the best page load experience and guaranteed roadblocks. Guaranteed roadblocks are roadblocks where DFP guarantees that multiple creatives will be served together on a page. You can enable guaranteed roadblocks in the Features section of the Admin tab. 1) Click Admin in DFP. 2) Next, choose Features. 3) And finally turn on the switch for Roadblocks.   How to set up a line item with...

DFP Tutorial: How to Generate Passback Tags in DFP #Learn2MonetizeMore

Get updated when we publish the latest DFP Tutorial videos. Subscribe to our YouTube Channel. Hi! This is Megan and I am here to walk you through our next segment in the Learn 2 Monetize More video series. In this tutorial, we’re going to generate passback tags using DFP. Passback tags are ad tags that allow you to provide alternative tags in case your specified floor price was not obtained for an ad slot. This ensures 100% fill in your ad slot.  As a result your ad slots always serve an ad impression and always generate revenue. This is a crucial skill for beginners to learn in order to maximize the revenue yield potentials of DFP. Are you ready? Let’s start! Log into DFP. Click on the Inventory tab. On the left hand panel, click on Generate Tags Select the ad unit you’d like to use as passback If you made a mistake, you may click Reset or click the ‘x’ button inline with the ad unit name you want to exclude. 5. Once you have the right ad unit/s selected, click Generate tags. 6. Select Tag Type: for a website, choose Google Publisher Tag. For a mobile app, choose Mobile       applications. (Use Google Publisher Tag for this demo). 7. Click Continue. 8. Select Tag Options: tick Create passback tag. 9. Click Continue. 10. Tag Results will show the passback tag/s which is now ready for implementation. 11. Copy the passback tag/s and implement where appropriate To get the latest videos from our Learn2MonetizeMore series, subscribe to our YouTube channel. Register as our Premium Publisher to get...

DFP Tutorial: How to Forecast an Ad Exchange Line Item in DFP #Learn2MonetizeMore

Get updated when we publish the latest DFP Tutorial videos. Subscribe to our YouTube Channel.   In today’s Learn 2 Monetize More video series, we’re going to teach you how to forecast an ad exchange line item in DFP. The objective of this tutorial is to leverage DFP’s power to help you make forecasts or predictive outputs that you’ll require in expecting future inventory for a specified period of time. Over the span of our videos covering DFP, we’ve taught you how to create orders, ad units, and line items that help you manage ad inventory.  This time around, we’re going to show you how to draw forecasts from DFP’s historical data to predict future inventory. This is especially useful so that you don’t overcommit yourself to advertisers when selling ad inventory. Are you ready? Let’s begin! This is a short procedure and in a few steps you’ll easily learn how to forecast an Ad exchange line item in DFP. First of all let’s log into our DFP account. Let’s then navigate to the “Delivery” tab.  We’ll then click “All Orders” and then drill down on any particular order.  Once done let’s then pick a line item and drill down on it. Now scroll down to the very bottom of the page where you’ll see the forecasting section just below the targeting section. Upon arriving at the forecasting section you’ll see the estimated amount of inventory for the next 7 days, it will include three items.  The first is the “Total Queries”, which shows the total possible ad unit requests available for the line item for the following 7...

DFP Tutorial: How to Geo-Target DFP Line Items #Learn2MonetizeMore

Get updated when we publish the latest DFP Tutorial videos. Subscribe to our YouTube Channel. Hello! My name is Megan and in this video we’ll be walking you through another Learn 2 Monetize More tutorial about DFP. For this installment, we’re going to teach you a little about geo-targeting for DFP line items.   Depending on what part of the world your web traffic arrives from, geo-targeting can be important for customizing your line items according to your varied geographic markets.  The objective of this tutorial is to show you the step-by-step method of geo-targeting your line items. Please also note that DFP is able to geo-target based on IP addresses. This type of geo-targeting is actually very precise and reliable. Now, let’s get started: 1) Logon to DFP 2) Click the Delivery section. 3) Under My Orders, click the order containing the line item you’d like to edit. 4) Click the appropriate line item in the table 5) Click the Settings tab. 6) Under Add targeting, select a targeting criterion. (Example: Geography). Type a geographic location, example: United States Click include to select and move geographic locations to the right You can click on the ‘x’ button to exclude a specific location 7) Click Save. Granularity in Geotargeting The level of granularity varies by country. US targeting provides granular options such as postal codes and neighborhoods. Here are some more examples: Brazil: target to the city level. For example, City: Balsas, State of Maranhao, BR   Japan: target down to prefectures, cities, and neighborhoods. For example, Neighborhood: Inage-ku, Chiba Prefecture, JP Singapore: target the airport, but not other...

DFP Tutorial: How to Target DFP Line Items #Learn2MonetizeMore

Get updated when we publish the latest DFP Tutorial videos. Subscribe to our YouTube Channel. Hi there, it’s Megan here again! Today we’re going to teach you the basics of how to target DFP line items in this Learn to Monetize More Video tutorial. If you have been with us for our previous DFP videos, you already know some of the basic functions such as creating orders and ad units for existing campaigns. But the fun doesn’t end there. You can also create line items.  By creating a line item you instruct DFP to serve ads at the ad slot or ad inventory level.  The order pertains to the specific advertiser, while a line item targets the particular ad slots the advertiser has specified. Are you excited to figure this out? Allow us to teach you. Let’s begin! Targeting line items will give you full control of where to put your ads and who can view them. This will filter your user base using the given options such as geography, age, and even based on the OS they use to access your site. Though it sounds complicated, completing the targeting step of your DFP implementation is easy as pie. 1) Logon to DFP. 2) Go to the Delivery tab. 3) On the left-hand side menu, scroll down to reach the Line items section. 4)  click “My line items” or “All line items” 5) Now, click on the line item you wish to edit. 6)  Click the Settings tab. You’ll see the Add targeting section when you scroll down to the bottom part of the page. Inventory shows you the...