DFP Tutorial: How to Set Frequency Caps for Creatives in DFP #Learn2MonetizeMore

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What’s up? It’s me Megan, and welcome to our next segment in the Learn 2 MonetizeMore video series. In this tutorial, we’re going to teach you how to set frequency caps for creatives in DFP.

A major difficulty advertisers face is determining the number of ads to serve a viewer and over what period of time.  When ads don’t show enough, a prospect may not react.  Show an ad too many times, and an advertiser may anger the prospect for bombarding him with the same ad.

Fortunately, DFP allows us to set frequency caps to the line items so advertisers can control ad display intervals. Through the frequency capping mechanism, publishers can set a limit on the number of times that a user will see a particular line item on a web page.

Are you ready? Let’s get started!

  1. On the Delivery tab, click the order containing the line item you’d like to edit.
  1. Click the line item you’d like to edit, then click the Settings tab.
  1. Under “Adjust delivery,” select Set a per user frequency cap next to Frequency.
  1. Enter a maximum number of impressions per user then set how often the cap will be reached.
  • For example, you can set a frequency cap so that a user will see 10 impressions every 2 weeks.
  1. Add additional frequency caps as needed. Combining frequency caps can help you ensure that users do not see the same line item too often.
  • For example, you could set a frequency cap of 1 impression per hour, and a second frequency cap of 3 impressions per day. DFP will enforce both rules: a user can’t be served the same line item more than once per hour or more than three times per day.

Steps on how to do the two levels frequency capping:

  1. On the Delivery tab, click the order containing the line item you’d like to edit.
  2. Click the line item you’d like to edit, then click the Settings tab.
  3. Under “Adjust delivery,” select Set a per user frequency cap next to Frequency.

For example:

*Frequency cap for 1 impression per hour

*Frequency cap for 3 impressions per day

how to set frequency caps in DFP

  1. After setting the frequency cap, click Save.

DFP will always consider and enforce both frequency cap requests. In this example, a web visitor will not see the same ad more than once within an hour.

Get more general Doubleclick For Publishers information at our DFP page.

How to generate a reach report in DFP

In your DoubleClick for Publishers account, click the Reports tab. In the sidebar, click Queries.

how to generate a reach report

  1. Enter a meaningful query name. Ex. TSR Reach Report
  2. From the “Report type” list, select Reach.
  3. Decide on a date range.
  4. If you want to schedule a weekly report, select Last week (Sun-Sat).
  5. If you want to schedule a monthly report, select Last month.
  6. (Optional) Enter the DFP username or email address of people who are allowed to edit the query.
  7. (Optional) To include only items you specify, click Add new filter.
  8. Select one or more dimensions and metrics.
  9. If you want to schedule a weekly report, ensure you’ve selected Week.
  10. If you want to schedule a monthly report, ensure you’ve selected Month and year.
  11. (Optional) To see how the dimensions and metrics are formatted, click Preview report
  12. Select how often you want to run the report, the file type of the report, and optionally with whom you’d like to share the report.
  13. Save or share your reach reports.

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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like Adsense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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