Position Ads in Optimal Placements (Step 3)

Similar to the second step, you have a choice of doing this the simple way or the sophisticated way. However, it is very important that you do not combine the testing of step 2 and 3. Otherwise, you’ll get mixed results that won’t be genuine.

The simple way is to position ads in the highest value spots shown below:

You can move the ads around using educated guesses every month to test different ad spots and sizes.

The sophisticated way involves using multivariate testing for your ad placement. This would test for the optimal combination of ad size, and ad placement. The implementation of this sophisticated test isn’t easy and would require a decent amount of programmer resources. Again, we would recommend Google Website Optimizer for such a test. Although this method does suck up the most resources, the ROI would be higher for this method of testing.

To learn more how MonetizeMore could boost your AdSense RPM’s via placing and testing new ad size and placements, click here.

For step 4 click here: Optimize the Browsing Pages with Google Custom Ads

Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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