The option to serve Google Publisher Tag (GPT) non-personalized ads (NPA) is enabled and GPT NPA ad codes are found on the page. Non-personalized ads are attributed to performance issues and revenue drops as bidders avoid these types of ads in general. As a result, ad units will rarely get filled and ad monetization suffers.
To verify your settings in Google Ad Manager (GAM), follow the steps below:
Go to your Google Ad Manager (GAM) account.
Click on Privacy & Messaging
Navigate to the type of message you wish to check. For example GDPR.
Click on the gear or Settings icon.
Under “Choose the type of ads you want to show”, check to see whether it’s set to Personalized ads or Non-personalized ads.
If it is set to Non-personalized ads, click on the pencil icon to edit and switch to Personalized.
Once done, scroll down and click Save.
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