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AdX-DFP Unification, What Should Publishers Do
Ad Exchange Policy, News & Updates
Last updated: August 7, 2020 | by son_m2

AdX-DFP Unification, What Should Publishers Do

Have you noticed your Ad Exchange line items stopped working recently? Chances are, Google has deprecated your Ad Exchange tags. As of October 15th, Ad…

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Mobile Redirects: Top 3 Ways To Determine the Culprit
Mobile Ad Optimization
Last updated: July 6, 2022 | by son_m2

Mobile Redirects: Top 3 Ways To Determine the Culprit

Redirect ads are costly and remain to be one of the biggest issues publishers face. They can hurt viewability, user experience, engagement, CPMs, and ultimately…

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StyleCraze.com Programmatic Ad Ops Deep Dive
Ad Optimization
Last updated: May 11, 2020 | by son_m2

StyleCraze.com Programmatic Ad Ops Deep Dive

For this week, as part of our Programmatic Ad Ops Deep Dive series, we've taken a closer look at the beauty website StyleCraze.com. With this…

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first price header bidding auction
Header Bidding
Last updated: August 13, 2020 | by son_m2

Why Consider Switching to First Price Header Bidding Auctions?

With SSP’s (Supply Side Platforms) hidden fees and manipulative auctions, publishers, buyers, and ad tech companies are now starting to switch to first-price header bidding…

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A Publisher’s Guide To Google Accelerated Mobile Pages (AMP) & Header Bidding
Header Bidding
Last updated: August 19, 2022 | by son_m2

A Publisher’s Guide To Google Accelerated Mobile Pages (AMP) & Header Bidding

Internet usage is shifting to mobile-first where page loading speed is critical. You need a fast website to engage users, and if your site is…

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impact of discrepancies
Ad Optimization
Last updated: August 21, 2019 | by son_m2

The Devastating Impact of Discrepancies

Why discrepancies can ruin your publisher business and how to fix the issue The process of directly selling your campaigns can often be a long…

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imgur programmatic deep dive
Ad Optimization
Last updated: July 12, 2019 | by son_m2

Imgur.com Programmatic Ad Deep Dive

Driving a programmatic strategy has become so much more sophisticated these days with header bidding, Google Exchange Bidding, and server-to-server setups. Ad optimization has moved…

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Facebook newsfeed update
Ad Industry News
Last updated: July 6, 2022 | by son_m2

The world is not falling – FB organic posts still in news feed

A few days ago publishers were freaking out over new developments within the Facebook algorithm when they saw scary drops in reach and traffic on…

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A Publisher’s Guide To Facebook Instant Articles & Header Bidding
Header Bidding
Last updated: July 11, 2019 | by son_m2

A publisher’s guide to Facebook Instant Articles & Header Bidding

Facebook Instant Articles offers a unique way for website publishers to make use of fast page load speeds, increased social sharing and decreased page abandonment…

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