Last updated: January 18, 2023 | by Kean Graham

Ad Clutter & Ad Density: Mistakes you’re making [STOP NOW]

The top publishers are always looking for new ways to display their ads in order to increase revenue. However, more often than not, they forget…

Blog

Last updated: January 18, 2023 | by Kean Graham

Average Revenue Per Visitor: The money making KPI

What is Average Revenue Per Visitor? As an online publisher, you are likely continuously looking for ways to improve the business model. The ultimate goal…

Blog

Last updated: March 20, 2024 | by Kean Graham

6 Best Tactics for Running Ad Yield Optimization Tests

Deciding on how and what tests to run, and auditing ad yield optimization test results requires AdOps expertise. The main goal of these yield optimization…

Blog

Last updated: February 18, 2024 | by Kean Graham

Your Complete Guide to Content Monetization

The content creation process takes time. Whether you’re mass-producing content or writing well-researched quality pieces, your team exerts effort to create them. So you may…

Blog

Last updated: January 18, 2023 | by Kean Graham

13 Best Game Monetization Models for Publishers

Introduction You've heard it time and time again: "Adapt or die." This is the mentality of game developers when it comes to mobile game monetization…

Blog

Last updated: January 18, 2023 | by Kean Graham

Twitter Spam Bots Are #1 on Elon Musk’s Radar

Elon Musk's Twitter team has been probing online advertising firms to help him investigate the volume of bots and Twitter bots according to recent…

Blog

Last updated: January 18, 2023 | by Kean Graham

5 Tips for Improving Your AdSense CTR

Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search…