This post was most recently updated on August 1st, 2019
In Inc. Mag’s latest Revenue Survey, the Ad and Marketing industry is ranked as the 3rd fastest growing industry with a 201% growth in revenue and employees. This data confirms the continuing rise of the allocated budget spent on digital advertising by brands. In fact, this year’s first quarter experienced the highest increase in U.S. ad revenues in history, raking in $13.3 billion with a 16% growth compared to the previous year.
Related Read: By 2020, Internet Ad Spending will Beat Traditional TV
Even if digital advertising is fairly new compared to its traditional counterpart, a lot of progress has been done in the ecosystem, including using data to understand a person’s consumption across all devices and programmatic buying. As the landscape expands, keeping up with the latest trends and understanding them is important for advertisers, publishers, and even consumers.
The fast-growing marketplace requires publishers to stay on top with the latest trends to keep up. This comes with a caveat: know your customers first and ensure that their expectations in experience are being met. Adapting the latest and the shiniest will be useless if it doesn’t fit the overall marketing and advertising strategy. Get a baseline first before implementing something new.
Related Read: Ad Exchange Reports in Google Analytics: What’s in it for Publishers?
With strategic goals in mind, publishers should carefully select partners to secure their data and to optimize their ad inventory while maintaining control over their properties. With the market exponentially expanding and slowly becoming oversaturated, standing on stable grounds ensure a firm hold in the market despite ongoing changes.
MonetizeMore is the leader in outsourced ad optimization because our hybrid solutions have proven results for our publishers throughout the years. If you’re interested to monetize via our Doubleclick Ad Exchange Plan, sign-up here for FREE.
For sites with at least 20 million page views per month, you are qualified to apply as our premium publisher here.
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Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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