Ad Exchange Reports in Google Analytics: What’s in it for Publishers?

This post was most recently updated on July 31st, 2019

Heads up! to all publishers who are using Google Analytics to monitor their site’s daily performance and at the same time using AdSense and Ad Exchange, here’s good news: Google has launched a new Publisher Reporting section where you will be able to track your AdSense and Ad Exchange performance especially if you are not running them via DFP. This will make a whole lot easier for everyone because you’ll be able to compare website and ad performance metrics in one interface.

Related Read: How to Take Advantage of Real-time Data of Adsense Sites on Google Analytics

According to Google, this new reporting tool will be called “Publisher Reporting” instead of the old name AdSense Reports. You can find this new reporting tool under the “Behavior” category.

For those publishers who don’t currently run Ad Exchange on DFP, an option to link your Ad Exchange account is given to you and you can find it in the Admin tab on the “Product Linking” option.

Remember: Linking properties requires a user who has Edit permission on the Analytics property and Administrator access on the Adsense or Ad Exchange account.
What’s in it for Publishers?

Having this kind of reporting is beneficial to publishers to give them in-depth comparison reports of their Adsense and Ad Exchange accounts. It would be easier to measure the result of your optimization strategy on both accounts. Some data you can derive from this new report section include:

• Top performing pages for Adsense vs Ad Exchange
• Best placements that work for Adsense and Ad Exchange campaigns
• Traffic type that drives Adsense and Ad Exchange goals
• Revenue numbers for both Adsense and Ad Exchange
• Insights to help optimize Adsense and Ad Exchange campaigns

If you’re not running Doubleclick Ad Exchange yet on your site, sign-up for FREE here. If your site receives 20 million page views per month, apply as a Premium Publisher for greater monetization options.

Contact our Support Team for any questions.

Related Reads:

• How to Find Adsense Insights and Trends in Google Analytics
• How to Track Demographic Data on Google Analytics for Better Ad Targeting
• How to Take Advantage of Real-time Data of Adsense Sites on Google Analytics

Kean Graham

Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.