Ad Exchange Reports in Google Analytics: What’s in it for Publishers?

Ad Exchange Reports in Google Analytics: What’s in it for Publishers?

Heads up! to all publishers who are using Google Analytics to monitor their site’s daily performance and at the same time using AdSense and Ad Exchange, here’s good news: Google has launched a new Publisher Reporting section where you will be able to track your AdSense and Ad Exchange performance especially if you are not running them via DFP. This will make a whole lot easier for everyone because you’ll be able to compare website and ad performance metrics in one interface.

Related Read: How to Take Advantage of Real-time Data of Adsense Sites on Google Analytics

According to Google, this new reporting tool will be called “Publisher Reporting” instead of the old name AdSense Reports. You can find this new reporting tool under the “Behavior” category.

Publisher Reports in Google Analytics

For those publishers who don’t currently run Ad Exchange on DFP, an option to link your Ad Exchange account is given to you and you can find it in the Admin tab on the “Product Linking” option.

Link Ad Exchange to Analytics

Remember: Linking properties requires a user who has Edit permission on the Analytics property and Administrator access on the Adsense or Ad Exchange account.
What’s in it for Publishers?

Having this kind of reporting is beneficial to publishers to give them in-depth comparison reports of their Adsense and Ad Exchange accounts. It would be easier to measure the result of your optimization strategy on both accounts. Some data you can derive from this new report section include:

  • Top performing pages for Adsense vs Ad Exchange
  • Best placements that work for Adsense and Ad Exchange campaigns
  • Traffic type that drives Adsense and Ad Exchange goals
  • Revenue numbers for both Adsense and Ad Exchange
  • Insights to help optimize Adsense and Ad Exchange campaigns

If you’re not running Doubleclick Ad Exchange yet on your site, sign-up for FREE here. If your site receives 20 million page views per month, apply as a Premium Publisher for greater monetization options.

Contact our Support Team for any questions.


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Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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4 COMMENTS

  1. Svyatoslav

    Hi all,

    this should be a great feature, reports are nice. When it comes to publishers, running their ADX campaigns via DFP, what is the solution how to link it with GA? Any ideas?

    Reply
    • Kean Graham

      Hi Svyatoslav,

      You can still link Ad Exchange to Analytics even if you’re running it via DFP.
      Just take note: Linking properties requires a user who has Edit permission on the Analytics property and Administrator access on the Adsense or Ad Exchange account.

      Reply
  2. Sigbjørn Rivelsrud

    I have linked my Ad Exchange account with Analytics but still see no data. Would you be able to help me out figuring out why that could be? Its linked perfectly in the property. We also run DFP to serve ADX. Is there anything more I need to do? I can access Publisher part of Behaviour so I assume from Analytics everything seems to be working okay. But there is no data for impressions, revenue anything.

    Reply
    • Kean Graham

      Hi Sigbjørn,

      Just need to clarify: Is your Adx account under our Network Partner program? If yes, you may contact support@monetizemore.com to help you out.

      Thanks.

      Reply

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