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Publishers affected by Bot Traffic in Google Analytics
Ad Fraud & Invalid Traffic
Last updated: November 7, 2022

Publishers affected by Bot.Traffic in Google Analytics

Between 31 January - 3 February 2021, many publishers noticed an influx of spam bot traffic in their Google Analytics accounts. It might have looked…

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tráfego inválido
Ad Fraud & Invalid Traffic
Last updated: August 22, 2023

Traffic Cop: Detecção De Tráfego Inválido E Alternativas De Bloqueio

Tráfego inválido pode causar estragos no site de um publisher. Se não fiscalizado, pode resultar em suspensões da conta do anúncio e perda de milhares…

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tráfico inválido
Ad Fraud & Invalid Traffic
Last updated: January 20, 2021

Traffic Cop: Detección De Tráfico Inválido Y Alternativas De Bloqueo

El tráfico inválido puede causar estragos en el sitio web de un publisher. Si no se controla, puede provocar la suspensión de la cuenta de…

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How to Address WhiteOps Sophisticated Invalid Traffic SIVT Blacklisting
Ad Fraud & Invalid Traffic
November 21, 2019

How to Address WhiteOps’ Sophisticated Invalid Traffic (SIVT) Blacklisting

“Your site has been flagged for high levels of SIVT”. Sounds familiar, but don’t know what to do? What’s more painful is seeing your charts…

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domain spoofing
Ad Fraud & Invalid Traffic
Last updated: July 12, 2019

What is Domain Spoofing?

In the world of Programmatic Advertising, Domain Spoofing remains one of the biggest threats to publishers and have resulted in billions of dollars in lost…

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Chinese Apps In Google Play Are Committing Ad Fraud small
Ad Fraud & Invalid Traffic
Last updated: September 22, 2021

Chinese Apps In Google Play Are Committing Ad Fraud

A Chinese mobile app developer with over 90 million downloads from the Google Play store have been committing ad fraud and abusing user permissions through…

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GIVT vs SIVT
Ad Fraud & Invalid Traffic
Last updated: October 19, 2023

What Is Invalid Traffic? (General Invalid Traffic vs Sophisticated Invalid Traffic)

Publishers are constantly on the hunt to maximize their ad revenue but amidst the sea of legitimate clicks and impressions, there lurks an undercurrent that…

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Digital Ad Fraud Scheme Exposed By Google & White Ops
Ad Fraud & Invalid Traffic
Last updated: July 11, 2019

Digital Ad Fraud Scheme Exposed By Google & White Ops

Google together with cybersecurity company White Ops, discovered an ad fraud scheme that shocked the digital advertising industry. The scheme went on for around three…

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guardian video ad fraud
Ad Fraud & Invalid Traffic
Last updated: July 12, 2019

72% Of Video Spent Fraudulent According to Guardian.com

Take a look at the ad tests run by the Guardian US to determine the level of ad fraud and the interesting findings of how…

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