This post was most recently updated on July 12th, 2019
The beauty of Native ads on Google Ad Manager is that the publisher gets to design them instead of the advertiser. Google inserts the native ad components from the advertiser into many different layouts or styles as the publisher defines them.
This revenue stream runs via Ad Exchange Dynamic Allocation providing more demand and competition for a publisher’s ad stack.
Not all formats are compatible with every ad size. Once you select a size, the unsupported formats will be grayed out.
Here’s the fun part: for example, if you’d like to run all the formats available for a 728×90 ad size, all you need to do is create separate Native styles to make it happen.
Native Style 1: mysite.com_adunit1_desktop_728x90_content
Continue to customize the Native Style > specify inventory to target > save.
Native Style 2: mysite.com_adunit1_desktop_728x90_appinstall
You can run a query to see how each of your ad styles and formats perform.
#1: In Ad Manager, go to Reports > Queries > New Query
#2: Report Type: Historical
#3: Set the date range depending on your need
#4: Add filter/s if necessary
Native Style Name – select this if you’d like to see the performance per native style you created.
Native Ad Format Name – select this to see the performance by ad format.
#6: Add any other dimension you’re interested to see, like ad units, device category, etc.
#7: Select the Metrics you need
#8: Run the report
For Native demand to work, it should be trafficked in your Ad Exchange line items:
It should also be included in the Creative Size overrides:
There you have it! Now you can test out multiple native ad formats and provide more competition for your ad stack. For more tips on how to optimize your ad revenues in 2019, contact MonetizeMore for a free consultation today!
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
Paid to Publishers
Ad Requests Monthly