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casale media review
Ad Network Reviews, Tips & Guides
Last updated: August 16, 2019

Casale Media Ad Network Review

Casale Media is a company that deals with online media through ad networks and campaign development technologies. They are based out of Toronto but also…

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Blog
Last updated: September 18, 2019

Press Release – TheSimsResource.com Success Story

[caption id="" align="alignright" width="300"] The Sims 3 is considered one of the most popular games of the 2010s. (Photo credit: Wikipedia)[/caption] TheSimsResource.com is the largest…

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Ad Optimization
Last updated: July 31, 2019

A Well Organized Passback Strategy = Better Night of Sleep

[caption id="" align="alignright" width="300"] English: A frozen waterfall on the Wappinger Creek, Dutchess County, New York. (Photo credit: Wikipedia)[/caption] When you run multiple ad networks,…

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DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: October 7, 2019

Why DFP Yield Reports are Your Best Friend

Have you ever noticed that option in your reports page that popped up at the bottom of the left hand side? Have you ever checked…

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Ad Network Reviews, Tips & Guides
Last updated: September 5, 2019

How to Block Ads with a Multiple Ad Network Strategy

As a publisher, it is difficult to track down unwanted ad creatives and block ads when running many ad networks simultaneously. It is essential to…

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Monetization Tips & Guides
Last updated: September 5, 2019

How to Monetize Directory Sites

Directory (listing) sites generally have a very specific page structure and the users follow behavioral patterns. In order to monetize directory sites to an optimal…

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AdSense Ad Optimization
Last updated: September 12, 2021

How to Become a Google AdSense Preferred Publisher?

To become a Google AdSense preferred publisher means huge opportunities to boost your site’s ad revenue. When you become an AdSense preferred publisher you get…

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DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: October 21, 2019

Are the New DFP Ad Tags (GPT’s) Decreasing Your Ad Revenue?

After hearing all the exciting news and new features of the new DFP ad tags (aka. Google Publisher Tags), how could a publisher not want…

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adsense_monetization
Ad Optimization
Last updated: September 5, 2019

How Much Time Should You Put Into Ad Optimization?

It’s a sad story that most publishers spend the majority of their time on traffic generation when there are so many low hanging fruits on…

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