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April 8, 2022

Sophisticated bot

A bot that is not listed in any known browser lists, or spider lists and can easily pass through RECAPTCHA code on your site, unlike…

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April 8, 2022

Sophisticated activity-based fraud detection

It uses analytical criteria that use traffic data with multiple sources of information or makes inferences from complex multi-data point assessments of the transaction set.

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April 8, 2022

Software Development Kits (SDK)

A collection of software development tools in a single installable package.

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April 8, 2022

SDK spoofing

In SDK spoofing, software development kits are hacked and advertising impressions are manipulated by mirroring real user behavior.

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April 8, 2022

Retargeting fraud

Bots simulate human behavior to gain access to higher CPMs associated with retargeting. In this case, advertisers are fooled into believing they are getting valuable…

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April 8, 2022

Real-Time Bidding (RTB)

Real-time bidding is where ad inventory is auctioned, bought, and sold on an impression basis through auctions happening simultaneously in ad networks. Usually, the advertiser…

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April 8, 2022

Proxy traffic

Ads are routed through a device or network in which the ads are rendered by the user on their own device.

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April 8, 2022

Pixel stuffing

Pixel Stuffing hides ads by serving two or more ads in a single 1 X 1 pixel frame.

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April 8, 2022

Open-source measurement SDK / OM SDK

OM SDK offers standardized code and libraries that facilitate third-party access to measurement data.

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