Real-Time Bidding (RTB)

April 8, 2022 | by Aleesha Jacob

Real-time bidding is where ad inventory is auctioned, bought, and sold on an impression basis through auctions happening simultaneously in ad networks. Usually, the advertiser that bids the highest wins the inventory.

Recommended Reading

traffic-cop-api
Blog
July 18, 2025

Ad Revenue Under Attack? Fight Back With The New Traffic Cop API

Read More
google-discover-traffic
Blog
July 16, 2025

AI Summaries Are Killing Discover Clicks. What Publishers Must Do NOW

Read More
offerwall-vs-rewarded-ads
Blog
Last updated: July 15, 2025

Offerwall vs. Rewarded Ads: What makes more ad revenue?

Read More

Trusted by 1,500+ publishers worldwide

10X your ad revenue with our award-winning solutions.

Let's Talk

Close

Ready to 10X your ad revenue with the #1 ad management partner?

Start Now