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April 8, 2022 | by Aleesha Jacob

Volunteer botnets

Computer networks whose processing power is used to steal data or impose a denial of service (DoS) attack for political or social reasons.

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April 8, 2022

Viewable Ad Impressions

Generally, an impression is deemed a viewable impression if the ad appears in the viewable space of the browser window, when the browser tab is…

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April 8, 2022

Vague Invalid Traffic

Sophisticated bots causing multiple ad setup policy violations like aggressive ad refreshes, ad stacking, ads that have loaded but aren’t actually viewable to the user,…

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April 8, 2022

User-agent spoofing

The act of changing a webpage header to obscure information about the browser being used, in order to obfuscate that information. This interferes with audience…

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April 8, 2022

Trustworthy Accountability Group (TAG)

A joint industry initiative to combat malware, fight Internet piracy, eliminate fraudulent traffic, and promote transparency in the digital advertising supply chain. The initiative was…

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April 8, 2022

Traffic sourcing/Sourced traffic

This is a method that publishers use to acquire visitors through third-party platforms.

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April 8, 2022

Traffic Cop

An industry-standard invalid traffic detection and mitigation tool that helps publishers steer clear from invalid traffic causing revenue loss and ad network bans.

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April 8, 2022

Sophisticated Invalid Traffic (SIVT)

Non-human traffic that is more difficult to detect, requiring advanced analytics, multipoint corroboration/coordination, or invalid traffic detection tools to measure and block the same. SIVT…

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April 8, 2022

Sophisticated bot-driven Installs

Apps that appear legitimate are downloaded by unsuspecting users who run install bots in the background. These sophisticated bots mirror user behavior to install, launch,…

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