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spm_vs_mcm
Ad Industry News
Last updated: February 25, 2025 | by Kean Graham

Making the switch from SPM to MCM in 2025

Publishers who access Ad Exchange demand through Scaled Partner Management (SPM) are on the verge of transitioning. Small and medium publishers could access Google's Ad…

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what-is-google-mcm
Blog
Last updated: December 28, 2023

Google MCM (Multiple Customer Management) Guide [2024]

What Is Google MCM? Google MCM (Multiple Customer Management) program is a tool within Google Ad Manager 360 that allows publishers to access Google ADX…

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