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Ad Exchange Ad Optimization
Last updated: March 11, 2025 | by Aleesha Jacob

7 Winning Tips to Make Your Ad Inventory Attractive to Ad Exchange Buyers

Gone are the days when publishers only rely on Google Analytics to target specific audiences to make their ad inventory attractive to advertisers. It has…

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inventario-enganoso
Ad Industry News
March 16, 2022

Importante periódico estadounidense ofrece un inventario engañoso en Ad Exchange

¡Ups! USA Today y cientos de periódicos locales, propiedad de Gannett, habían estado enviando un inventario engañoso a Ad Exchange durante más de 9 meses.…

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inventarios-de-anuncios
Ad Industry News
March 16, 2022

Grande jornal americano oferece inventários de anúncios enganosos em Ad Exchanges

Oops! USA Today e centenas de jornais locais de propriedade da Gannett estavam enviando solicitações de lances em inventários de anúncios enganosos para Ad Exchanges…

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Five Ad Tech Industry Predictions for 2017
Ad Industry News
Last updated: August 23, 2019

Five Ad Tech Industry Predictions for 2017

2016 was a crazy year for the ad tech industry. We have never seen such innovation and change in such a short time. With the…

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Glossary - Publishing 101
Ad Optimization
Last updated: July 16, 2019

Glossary – Publishing 101

One of the major challenges every individual faces when trying to learn something new are the terms used in a certain discipline or technique. Indulging…

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dynamic allocation vs enhanced header image
DoubleClick For Publishers / Google Ad Manager Ad Optimization
Last updated: February 9, 2021

What is the Difference Between Enhanced & Dynamic Allocation?

Dynamic Allocation is a flawless integration of  Google’s display networks: AdX, AdSense, and AdMob into DoubleClick for Publishers (DFP), in order for publishers to increase…

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Ad Exchange Policy, News & Updates
Last updated: July 31, 2019

Ad Exchange New Policy: 5 Ad Units per Page for Desktop Sites

Google Doubleclick Ad Exchange has released new program policies for the benefit of its publishers. Recently, it was announced that sites viewed on a desktop…

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