Ad Exchange New Policy: 5 Ad Units per Page for Desktop Sites

Google Doubleclick Ad Exchange has released new program policies for the benefit of its publishers. Recently, it was announced that sites viewed on a desktop device are eligible for 5 Ad exchange ad units per page. For mobile sites, however, they can display up to 3 Ad Exchange ad units per viewable area.

What does this mean to the publisher?

1) Monetization Opportunity

Well, this puts you on an advantage because it allows for more opportunities for monetization. You get to have more ad choices to compete with the rest of your inventory. With the right ad optimization strategy, you can pick the ones most profitable for you.

2) Optimization Resource

It also gives you a chance to experiment on the best performing ad types and placements per page. This optimization resource will help you decide on ad placement and types to improve site revenue.

3) Increased reader-engagement

As a result of optimization, plus having the chance to display more variety of content from ads – users will be encouraged to stay on your page and be drawn to the content relevant to them.

This new policy, therefore, makes a win-win situation for both publishers and website users. Contact us if you need to get into Google Ad exchange and monetize the rest of your ad inventory from premium advertising networks. Sign-up today.

For more Ad Exchange Guidelines, visit the link:

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Kean Graham

CEO and Founder at MonetizeMore

Kean has been a pioneer in the AdTech world since 2010 who believes in the supremacy of direct publisher deals, programmatic advertising, and building ad technology as keys to scaling ad revenue. Here, he provides publisher resources and guides covering areas like website monetization, AdSense optimization, Google Ad Manager, Ad Exchanges, and much more.

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  1. Yair Spolter

    Hey Kean,
    Is this still true – you’re allowed 5 on desktop and 3 on mobile? Is a tablet considered mobile? I don’t see these stipulations in the guidelines that you linked to.

    • Kean Graham

      Hi Yair,

      Yes, Google rep has confirmed that rule to us. Tablet is considered under ‘mobile web’.



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