Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these…
Introduction If you're a publisher, you know that keeping track of your traffic source and website performance is key to understanding how your content is…
Google Ad Manager now offers Optimized Pricing by default which is meant to help publishers protect and increase the long-term value of a publisher's ad…
If you're a publisher, you may be wondering which metric is more important to track: revenue per mille (RPM) or revenue per session (RPS)? Well,…
Effective October 15, 2020 - Ad providers will support the TCF2.0 initiative and could stop bidding for EU users on sites where consent signals are…
It's a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. With new…
If you're a small publisher or new blogger, it can be tough to get approved by ad networks. But don't worry - we've got you…
Many publishers are now aware or becoming aware of invalid traffic (IVT) and the potential implications it has on their site performance and ultimately, revenue.…
Invalid traffic (IVT) has been a thorn in the side of online publishers for years. It not only costs publishers money but also skews analytics…
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