This post was most recently updated on January 18th, 2023
If you’re a publisher, you know that keeping track of your traffic source and website performance is key to understanding how your content is performing. And if you’ve been noticing some strange fluctuations in your Google Analytics account lately, it might not be all just due to the recent change in the way Google calculates unique visits. It’s possible that a good chunk of that traffic & fake ad clicks are actually coming from bots. Bot traffic can make your website numbers look inflated, and it can be tough to tell which readers are real and which ones are just automated programs. But don’t worry – there are ways to filter out bot traffic from your Google Analytics account. In this post, we’ll show you how to do it. So read on, and get started!
Thanks to Google, most of the traffic bots (other than good bot traffic like search engine bots) that your site is likely to encounter are known to it, so you can easily filter non human traffic out of your google analytics account.
Remember that checking this box will only affect abusive bot traffic after that point, not stop bot traffic prior to that point, so make sure to do this as soon as possible.
While Google Analytics has the Exclude bot filter option, it isn’t 100% failproof, and malicious bot traffic can still make its way into your account even when the option is turned on.
Unauthorized bot traffic is usually easy to detect with tools like Traffic cop but if you’re doing it manually, you’ll see a bunch of users from the same area or service provider implementing abusive clicks on ads unlike the rest of your audience.
Bot traffic is generally categorized as ‘Direct’ and is often noticed as a spike in direct traffic in your Google Analytics account. It is not always the case, but sometimes sudden spikes in traffic in certain dimensions can signal too much bot traffic.
The best way to identify bot traffic is to split test with both manual and AI-based bot detection strategies to see if you can find anything strange.
Here are the dead giveaways of bot traffic you need to look out for:
Once you’re done with the first bot detection phase, set up the filter to exclude bot traffic from next month’s Google Analytics data.
There you go! By following these steps you can filter spam traffic from your Google Analytics data.
The issue with filtering out bad bots from your GA data is that the bots are not actually gone. Having cleaner Google Analytics data may look bot-free for the first few weeks, but are you really willing to run the risk of IVT, sophisticated bots, AdSense bans, ad revenue clawbacks, and all the other nefarious activities that most bots are set up to do?
No, you don’t.
It’s best to have a reliable and sustainable IVT detection and prevention technology that will safeguard your account 24/7. MonetizeMore’s award-winning bot management solution Traffic Cop uses tested machine learning algorithms to shield your ad inventory from abusive traffic.
Not only does Traffic Cop detect bad bots, but it also blocks your ads from serving to these abusive bots in the first place. This gives you peace of mind as a website owner and ensures that your business is protected against fraudulent traffic attacks.
So, what are you waiting for?
Bot traffic is internet traffic generated by automated software or click farms that perform repetitive tasks like spam clicks. Almost, half of all internet traffic comes from bots that are trying to mimic human behavior.
You can detect bot traffic via MonetizeMore’s bot management and invalid traffic solution ‘Traffic Cop’. Their dashboard even allows users to detect IVT by country, IP address, device, and much more.
Firstly, you can include a robots.txt file that gives out all the instructions for bots crawling the webpage. This can be configured to stop bots from hovering on your webpage overall. For malicious bots or sophisticated IVT, you’ll need to use bot management solutions like Traffic Cop to detect and block non human traffic for good.
With over seven years at the forefront of programmatic advertising, Aleesha is a renowned Ad-Tech expert, blending innovative strategies with cutting-edge technology. Her insights have reshaped programmatic advertising, leading to groundbreaking campaigns and 10X ROI increases for publishers and global brands. She believes in setting new standards in dynamic ad targeting and optimization.
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