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December 12, 2024 | by Aleesha Jacob

Are your Holiday Ads vulnerable to Invalid Traffic (IVT)?

The holiday season represents a peak time for digital advertising, with brands significantly increasing their ad budgets to attract consumers eager for deals. However, this…

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AdTech Industry Definitions
Last updated: November 10, 2025 | by Aleesha Jacob

Best Demand Side Platforms (DSPs) Right Now

Demand Side Platforms (DSP) are innovative technologies that have revolutionized the digital advertising ecosystem, enabling advertisers to purchase ad impressions from publishers seamlessly through a…

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Blog
December 9, 2024 | by Aleesha Jacob

Why Session RPM is a better metric than eCPM? [4 Reasons]

When it comes to programmatic advertising, understanding the right metrics to gauge revenue performance is crucial. Two of the most commonly discussed metrics are Session…

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what-is-header-bidding
Header Bidding
Last updated: March 18, 2025 | by Aleesha Jacob

Header Bidding: Your Ad Revenue Multiplier

What is header bidding and why do publishers use it? Header bidding maximizes the value of your ad space by creating a real-time auction where…

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sticky-ads
AdTech Industry Definitions
Last updated: March 11, 2025 | by Aleesha Jacob

Sticky Ads: #12GiftsForPublishers by MonetizeMore

Happy Holidays! Because you’ve been nice (not naughty), MonetizeMore is giving our blog subscribers 12 days of Ad Optimization tactics to maximize your holiday season…

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Ad Optimization
December 4, 2024 | by Kean Graham

3 Key Updates you missed on Private Auctions & Preferred Deals

This year has brought significant changes to how publishers and advertisers connect through Private Auctions (PMPs) and Preferred Deals. These programmatic buying methods offer a…

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Ad Optimization
December 2, 2024 | by Aleesha Jacob

Google’s Ad Tech Practices: Anticompetitive or Just Business? Canada Sues

The recent lawsuit filed by Canada's Competition Bureau against Google marks a significant moment in the ongoing battle over anti-competitive practices in the digital advertising…

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Blog
November 25, 2024 | by Aleesha Jacob

Interscroller Ads: Implement this ad unit to get 50% RPM Uplifts

Interscroller ads stand out as a revolutionary stride, masterfully blending lucrative monetization with a stellar user experience. With the advent of Google's updated algorithm, which…

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Blog
November 22, 2024 | by Aleesha Jacob

How to generate tags for multiple ad units?

Confused about generating tags? This blog post is here to help. We'll give you some tips on how to generate tags for multiple ad units,…

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