Maximizing revenue from out-stream video ads is a headache for 95% of publishers who can't scale without sacrificing flexibility or control. Traditional solutions often force…
Selecting the right banner ad sizes is pivotal for publishers looking to maximize their revenue this year. Among the plethora of options, certain sizes have…
Mobile Banner Ads have existed since the genesis of digital marketing, & when executed correctly, they can continue to play a major role in programmatic…
On Feb 13th, Braden Cave (VP of Marketing) and I hosted a critical webinar: Safeguard Against Google Terminations & Clawbacks. As Google Certified Publishing Partners…
As a publisher, you're always on the lookout for new ways to engage your audience and drive revenue. One promising trend in digital advertising is…
An MFA or made-for-advertising site is essentially one that was created to generate revenue primarily through ads rather than offering value to the user. Identifying…
Google Tag Manager (GTM) is a powerful tool that, in common with a lot of other Google products, does exactly what its name implies: it…
If you're monetizing your website with display ads, the chances are that AdSense is part of your ad stack. For many publishers starting, AdSense is…
Most publishers see an ad revenue drop in the first quarter of the year. There is usually a sudden drop in web traffic and CPM…
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