How to fix ad serving limits on AdSense

How to fix ad serving limits on AdSense

If you’re monetizing your website with display ads, the chances are that AdSense is part of your ad stack. For many publishers starting, AdSense is often the only ad network they use. Having your ad serving limited through AdSense is a nightmare to most. It essentially means that your monetization efforts are limited, and you’re not able to reach your full ad revenue potential through AdSense.

In this post, we’ll dive deeper into AdSense ad serving limits, why Google allows them, different classifications, how to overcome them, and more. P.S. want to get the most from the AdSense account? Check out or AdSense training course here.

Need to protect your AdSense account? Invalid Traffic & Ad Serving Limits are hurting your revenue. Sign up to Traffic Cop now!

Different types of ad serving limits

Ever wondered why Google might limit the number of ads your AdSense account can show? It all comes down to the integrity of their ad network. They want to protect advertisers from fraud, users from bad user experiences, and maintain publisher relationships. Often, ad serving limits can be temporary until specific issues regarding traffic quality are sorted out. Currently, two different ad serving limits exist:

Account being assessed

When this limit occurs, AdSense is busy assessing your traffic quality. Often, there is no set time to wait for limits to be removed. They will automatically review and update the limit as they discover more information on your traffic quality.

Invalid traffic concerns

Very similar to the situation mentioned above, here, your account is being limited because Google’s systems have detected some invalid traffic concerns. Again, they will automatically review and update the limit as they find more information on your traffic quality.

Not sure what invalid traffic is? Different types of invalid traffic exist, but generally, it is traffic that’s generated by bots that then click on your AdSense ads. It can also include accidental clicks and clicks from click farms.

Find out more about invalid traffic here:

What can you do to protect your AdSense account and get ad serving limits removed?

While your AdSense account is being limited by Google, you still have access to it and can monitor the situation frequently. Google recommends that you continue creating content and marketing your site. However, with an emphasis on traffic quality and AdSense policies.

Start by reading over the AdSense program policies and make sure your site complies with all of them:

Next, move your attention to invalid traffic concerns. This part is obvious if you received an “Invalid traffic concerns” limit. It’s also a good option for any publisher that wants to protect their AdSense account from invalid traffic.

AdSense accounts often get banned for invalid traffic, so it’s not something you want to mess around with. You want to distance your website from any form of invalid traffic. Since ad fraud is a critical issue that the digital advertising industry is struggling with, MonetizeMore has launched a service called Traffic Cop to solve this issue.

By signing up to Traffic Cop, we’ll make sure that your ads, AdSense or any other ad network, aren’t served to invalid traffic. We do this by using sophisticated fingerprinting algorithms and machine learning to detect and prevent invalid traffic from seeing your ads.

This way, you get to protect your ad accounts. It ensures that you can invest safely in your business without the looming threat of invalid traffic hanging over your head. By using a service such as Traffic Cop, you’ll also ensure that your traffic quality increases and improve your chances of having your AdSense ad serving limits removed.

Protect your AdSense account from invalid traffic and ad serving limits. Sign up for a Premium account at MonetizeMore today!


 

FAQ

How many AdSense ads can you have per page?

There is now no limit to the number of ads you can have per page. Keep in mind that showing too many ads might offer a bad user experience. As a result, users could end up leaving your site, not clicking on ads, and installing ad blockers. When displaying ads, it’s always best to show them with user experience in mind.

How do I see AdSense invalid clicks?

Google has stated that they do not share specific data on invalid activity or invalid traffic/clicks detected on a publisher’s site for AdSense. They do this to protect the integrity of their detection systems. Google often removes revenue from a publisher’s AdSense account either through real-time filtering, by removing earnings during the finalization process or through deductions within 60 days after payment.

What is invalid traffic AdSense for content?

There are many different types of invalid traffic, such as general and sophisticated invalid traffic. It usually relates to traffic generated by bots or non-human traffic, as well as accidental clicks. What this does is make advertisers pay for invalid clicks on ads not seen by real users. It is an enormous risk to publishers as well, as it can cause them to receive revenue clawbacks and even have their AdSense account banned.

How do I stop AdSense invalid clicks?

Google does not offer a clear cut way for publishers to protect themselves from invalid clicks. Instead, they recommend avoiding low-quality traffic sources, which are typically filled with bot activity, not clicking on your own ads, and also not placing ads in locations where they are prone to accidental clicks. Those are great tips but won’t guarantee that you don’t receive invalid traffic. We recommend using a service such as Traffic Cop that uses fingerprinting algorithms and machine learning to screen traffic and block invalid traffic from seeing your ads.

Kean Graham

CEO and Founder at MonetizeMore

Kean is the resident expert in Ad Optimization covering areas like AdSense Optimization, DFP Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.

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53 COMMENTS

  1. Amasandi

    While your account is still being accessed, do they still send you message concerning content policy? As in, will they send you email about page violations?

    Reply
    • MonetizeMore

      Yes, in most cases, but don’t expect them to exactly describe the issues; they can be pretty vague and they’re auto-generated. The best chance of getting approved is to make sure there is nothing on any of your pages that even comes close to a violation.

      Reply
      • Amasandi

        Thanks for that information.

        Reply
        • Obadan

          My site, (https://listawe.com) was recently hit with an invalid traffic ad limit by AdSense.

          When I asked around, some said it had something to do with my traffic coming from a referral source. According to them, organic traffic is compatible with AdSense but referral/social traffic is not.

          Is there any truth to this?

          Reply
          • MonetizeMore

            Organic traffic is the most valuable usually but other traffic sources are not an automatic block. Invalid traffic limits mean that you’re getting traffic from sources identified as either non-human or fraudulent. Check out Traffic Cop as mentioned in the article; this is a vital tool for publishers to protect their revenue.

      • Sampson

        Please in a situation where Ads limit occurs more than four times in a year, please what can be the cause and how can that be solved.

        Reply
        • MonetizeMore

          Often it’s poor layout, and invalid clicks. Check your site layout for places where ads are too close to content.

          Reply
      • Gideon

        Please How can I get rid of ads limit my Adsense account base on invalid clicks? It as being 3days now since the ads serving limit was placed. What should I do please

        Reply
        • MonetizeMore

          You need to make sure the site is compliant with all Google policies with regard to layout. There’s no timeframe for the limit to be lifted, unfortunately.

          Reply
          • Gnaneshwar Gaddam

            Thanks for this productive tips..

        • Covenant T. Elijah

          Mine is about a month now.

          Reply
    • Ayush chaurasiya

      Yes

      Reply
  2. Ryan Hameed

    Sir, I swear i have never used any paid or social traffic. I run a simple gaming blog based on 100% organic. I get almost 400-600 organic every day but google adsense keeps sending me ads serving limit. This is the third time i got the same problem. Everytime i remove my ads and then it gets fixed automatically and then when i again put 2 or 3 ad units. The ads serving limit problem appears again in 4-5 days.. Please help Me!

    Reply
    • MonetizeMore

      Make sure you’re compliant with all Google AdSense policies, it seems like it might be some other issue in addition to (or instead of) invalid traffic.

      Reply
    • Menhya

      So when you removed all your ads … the problem was gone … right

      Reply
  3. Kiran Kharat

    sir .First time my site got ad serving limit. Does it will ban by adsense account?

    Reply
    • MonetizeMore

      Ad serving limits are not the same as a ban, and it can be reversed. Make sure you fix the issues asap (as mentioned in the article) to avoid a ban in the future.

      Reply
  4. Pelumi

    what if i added another site to my ads account, would the ads serving limit affect the new site i added? please i need an answer urgently admin.

    Reply
    • MonetizeMore

      Good question; we think the ad serving limit applies at the domain level, rather than account, so if you added a new site to the domain list and got it approved, it should be able to serve normally (assuming it didn’t have the same issues as the first site).

      Reply
  5. Aman Kharwal

    Does removing the site from adsense and getting approval from a new account will fix my issue?

    Reply
    • MonetizeMore

      Better to fix the issues in the account you have. After all, if you delete your old account and create a new account, you’re going to run into the same issues as well lose out on revenue during the transition (which can take weeks or months).

      Reply
    • kingmods

      other solution is that you can remove all ads from your website only one ad remain in widget, ad size should be remain 300 by 600 only, wait 10 days, hope it will fix your issue. its my own experience.

      Reply
      • Menhya

        So if you do this & wait fir 10 days will all your ads work again normally ( will it fix the issue) or only the widget ad will show

        Reply
  6. gowallpapers

    I think the ad serving limit applies at the domain level, rather than an account, so if you added a new site to the domain list and got it approved, it should be able to serve normally (assuming it didn’t have the same issues as the first site).

    Reply
  7. banshi lal

    I think the ad serving limit applies at the domain level, rather than an account, so if you added a new site to the domain list and got it approved, it should be able to serve normally

    Reply
  8. Ace

    Ad serving limit placed on your AdSense account has been placed on my account. To which all of my sites have stopped showing ads for last 6 days. I cannot find an answer to this, as there are no ads showing.

    Does this mean I can only show one or two ads? I was showing about 5 or 6 per page. Should I go and edit the site to just show one ad?

    Thank you for your time. Having just found your site, I’m going to go through it for other insights…

    Reply
    • MonetizeMore

      Often it can be down to positioning. Check for the possibility of accidental clicks, or overlapping ads and content.

      Reply
  9. Richard

    I used google Adsense automatic ads.
    It says they do all the optimisations for you. But, I was hit with one of these as serving limits. Which I don’t understand because I have been so careful.

    Reply
  10. keke

    Well in my case, the limitation is on the account level, not the domain level. so the ad serving limits also applied to the freshly added site too.

    Reply
  11. Mthokozisi

    Hello guys

    My ads have been limited also… I want to know if they are going to pay me because l have already reached monthly threshold of $100.

    I also want to know where is revenue coming from since l have no ads,, l noticed 0.11c on my account yesterday but l have no ads

    Reply
    • MonetizeMore

      You’ll be paid as long as the entire account hasn’t been suspended or permanently blocked. Tiny movements are normal.

      Reply
    • Floris G

      Can you confirm that you did get paid while still have the ad limit notification?

      Reply
      • Happy

        Yes you can receive payment with your Adsense ads limit still showing on your dashboard.

        Reply
  12. Jim Frost

    A question. I’ve received an invalid traffic concern limit. I use Adsense Auto Ads to determine the placement of ads. Consequently, I thought there’s no way ad placement could be a problem because it was Google themselves that were determining where to place ads. Is that a fair assumption on my part?

    Just in case, I’ve reduced the ad load (from about 50% to 40%) while I await the issue being resolved. When ads start serving, I will use Traffic Cop!

    Reply
    • Lori

      OMG that is exactly what I did and 5 days into it I too was placed into an invalid traffic concern. Today on Google AdSense I saw the little box ask me how I like the auto ad feature, well I couldn’t resist the urge and gave them my feedback today and explained why I didn’t like it and that it got me into trouble with Adsense. I have since removed my site from Adsense. So frustrating, I’m days away from getting monetized on youtube and this happens. 🙁 My feedback also stated that there should be a warning that if you are new to Adsense you should not be using this and start with one ad at a time until you understand traffic and clicks.

      Reply
  13. ricky

    i go this limit for the second time now. as soon as i placed the ads back again, i got the ban. i have been using ads for the past 2 years with no issues. i never click on any ads. i do lot of updates on my live site which generates views . could it be that the views from the same ip are counted as invalid traffic? how can i update and check the changes on my site while the adverts are shown? i need to check how my site looks after i make changes?

    Reply
    • MonetizeMore

      You’re allowed to view your site to check changes, within a reasonable level. If you keep getting IVT warnings, you should consider using Traffic Cop to block it.

      Reply
  14. Baffour Poku

    I received a message that my ads has been limited so ads were not showing in my app again After two days, ads started showing on my app again but still limited.Does it mean I my issue is fixed?

    Reply
    • MonetizeMore

      If you’re still seeing a message that ad serving is limited, you should investigate any issues as shown by the error messages.

      Reply
  15. Florisimo

    I’m having this same issue since yesterday.. can anyone tell me if Google still pays your earned money of last month, while they are still limited to serve ads..?

    Reply
    • MonetizeMore

      We think so, if the ads are just limited rather than the entire account being suspended. The payment limit of $100 will still apply.

      Reply
  16. Vincent

    Hello,
    someone advised me to remove the ads.txt file from the main folder, remove all the ads both on the adsense account and on the site, wait a few days and then re-enter everything, does anyone experience this?

    Reply
  17. Moses Uchenna

    What can be the reason my ad got limited even though traffic comes from google and I have not even had any click as such?
    This happened just yesterday.

    Reply
    • MonetizeMore

      That’s unfortunate, but it can happen.

      Reply
    • Ezekiel

      Same thing applies to me. I will follow the great advice from this article and check if there is something am overlooking.

      Thanks for sharing.

      Reply
  18. Menho

    One question remains…No one came back to give a review how long the limit took to be lifted

    Reply
  19. Raman SHarma

    I have launched a new website recently and apply for the absence but after 2 days of absence approval. My absence showing ad serving limit. Even I do not have enough traffic on my website or I didn’t promote it.

    So, please help me how can I fix ad serving limit on adsence?

    My website is : mathcalculator.in

    Reply
    • MonetizeMore

      There should be notifications in your Adsense dashboard to show what has caused the ad serving limit (often it’s invalid traffic, or maybe site design). Fix the errors and your account should return to normal.

      Reply
  20. Khandaker

    Thanks for your great and good suggestions about Google Adsense. I will follow your suggestions. Thank you.

    Reply
  21. thegossipsworld.com

    Thanks for sharing

    Reply
  22. Nicolas Sind

    I think the ad serving limit applies at the domain level, rather than an account, so if you added a new site to the domain list and got it approved, it should be able to serve normally (assuming it didn’t have the same issues as the first site).

    Reply
  23. nebeokike

    I have received ad serving limited like 3 times in 2 weeks, what can i do? ads serving mails are received but ads are displaying normally

    Reply
    • MonetizeMore

      Just make sure your site is compliant with Google policies and also be vary wary of invalid traffic; it sounds like you could be being affected. Traffic Cop can help you with this issue; feel free to ask us any questions if you’re not sure.

      Reply

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