If you’re monetizing your website with display ads, the chances are that AdSense is part of your ad stack. For many publishers starting, AdSense is often the only ad network they use. Having your ad serving limited through AdSense is a nightmare to most. It essentially means that your monetization efforts are limited, and you’re not able to reach your full ad revenue potential through AdSense.
In this post, we’ll dive deeper into AdSense ad serving limits, why Google allows them, different classifications, how to overcome them, and more.
Different types of ad serving limits
Ever wondered why Google might limit the number of ads your AdSense account can show? It all comes down to the integrity of their ad network. They want to protect advertisers from fraud, users from bad user experiences, and maintain publisher relationships. Often, ad serving limits can be temporary until specific issues regarding traffic quality are sorted out. Currently, two different ad serving limits exist:
Account being assessed
When this limit occurs, AdSense is busy assessing your traffic quality. Often, there is no set time to wait for limits to be removed. They will automatically review and update the limit as they discover more information on your traffic quality.
Invalid traffic concerns
Very similar to the situation mentioned above, here, your account is being limited because Google’s systems have detected some invalid traffic concerns. Again, they will automatically review and update the limit as they find more information on your traffic quality.
Not sure what invalid traffic is? Different types of invalid traffic exist, but generally, it is traffic that’s generated by bots that then click on your AdSense ads. It can also include accidental clicks and clicks from click farms.
What can you do to protect your AdSense account and get ad serving limits removed?
While your AdSense account is being limited by Google, you still have access to it and can monitor the situation frequently. Google recommends that you continue creating content and marketing your site. However, with an emphasis on traffic quality and AdSense policies.
Start by reading over the AdSense program policies and make sure your site complies with all of them:
Next, move your attention to invalid traffic concerns. This part is obvious if you received an “Invalid traffic concerns” limit. It’s also a good option for any publisher that wants to protect their AdSense account from invalid traffic.
AdSense accounts often get banned for invalid traffic, so it’s not something you want to mess around with. You want to distance your website from any form of invalid traffic. Since ad fraud is a critical issue that the digital advertising industry is struggling with, MonetizeMore has launched a service called Traffic Cop to solve this issue.
By signing up to Traffic Cop, we’ll make sure that your ads, AdSense or any other ad network, aren’t served to invalid traffic. We do this by using sophisticated fingerprinting algorithms and machine learning to detect and prevent invalid traffic from seeing your ads.
This way, you get to protect your ad accounts. It ensures that you can invest safely in your business without the looming threat of invalid traffic hanging over your head. By using a service such as Traffic Cop, you’ll also ensure that your traffic quality increases and improve your chances of having your AdSense ad serving limits removed.