At MonetizeMore, we use numerous key-value pairs (KVPs) to pass information for targeting and tracking in the ad stack. Here's what each KVP means: m2_bidder:…
PubGuru supports revenue attribution in multiple areas. What is UTM Tracking? UTM Tracking (short for Urchin Tracking Module) is a method of attributing revenue to…
PubGuru Header Bidding exposes interfaces publicly to adops and the publisher’s dev team for debugging and per-pageview customizations. To use any of the following API…
PubGuru Header Bidding is set up to intentionally turn off bidders under various circumstances. This is a list of when that happens. You can see…
As adops, programmatic advertising, and header bidding continue to become much more technically complex, numerous publishers are asking about SSL/HTTPS and the impact it has…
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