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How to Make Sure Your Ad Placements Are GDPR Compliant
PubGuru
Last updated: July 26, 2023

How to make sure your ad placements are GDPR compliant with our free CMP validator

Staying GDPR compliant is never easy. The more complicated your ad setup, the bigger your chances are of not being GDPR compliant. In this post,…

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earning-while-you-scroll
PubGuru
Last updated: December 17, 2025

The Rise of ‘Earning While You Scroll’: How Passive Tech Features Are Changing Daily Life

Americans now spend roughly seven hours a day staring at screens. That's a staggering chunk of time, and most of it yields zero financial return…

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setup-profit-attribution-via-utm-tracking
PubGuru
Last updated: January 18, 2023

How to Setup Profit Attribution via UTM Tracking

As a publisher, you always want to find out what campaigns are working best and scale up in areas that are driving the most profit.…

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set up video header bidding pubguru
Header Bidding
Last updated: February 5, 2024

How To Set Up Video Header Bidding with PubGuru

Video header bidding (VHB) has slowly been growing in the industry pipeline for the last few years. Publishers have come up with a variety of…

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ad-fraud-tools
Ad Blocking
Last updated: June 10, 2025

How AI Detection Tools Are Fighting Ad Fraud in Real Time

There are numerous ways in which AI technology is transforming the future of business. Unfortunately, not all of the changes AI has created have been…

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How to Set Up Lazy Loading and Infinite Scroll with PubGuru Header Bidding
PubGuru
Last updated: September 14, 2021

Frequently Asked Questions (FAQ) – Lazy Loading, Infinite Scroll, and Single Page Apps (SPA)

Lazy loading is where an article or page has numerous elements, maybe listicle parts, images, or article subsections, and as the user scrolls down, elements…

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PubGuru
Last updated: January 20, 2020

Consent Management Platforms: an FAQ for GDPR, CCPA & PubGuru DataGuard

(Updated for January 1st, 2020) What are the GDPR and CCPA and how do they apply to the publishing and advertising industries? The GDPR and…

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PubGuru anchor ad unit
PubGuru
Last updated: July 11, 2019

PubGuru Anchor Unit Explained

Many publishers want an anchor ad unit that sticks to the bottom of the page. The way this historically has been done is with a…

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Mobile Traffic: Google AMP, Facebook Instant Articles Or Traditional
Mobile Ad Optimization
Last updated: January 18, 2023

FAQ: Should We Use Traditional Mobile, Google AMP, or Facebook Instant Articles for our Mobile Traffic?

There's a common misnomer in determining which technology platform to use to serve your mobile traffic. It's not an either-or proposition. You can run both…

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