This post was most recently updated on July 11th, 2019
Many publishers want an anchor ad unit that sticks to the bottom of the page. The way this historically has been done is with a third party ad source that would get 100% of inventory in that ad unit.
These often used limited demand and unconscionable revenue shares leading to poor monetization for the publisher. Also, the publisher would sometimes even be required to add specific code to the page, or even get blocked from running the unit in DFP, reducing accountability for the performance of the unit.
Because the PubGuru code automatically adds the unit intelligently to the page without the publisher adding any code, publishers who wish to be more selective on when the unit loads should use the following code above the link to their header bidding configuration file on any pageview where they want to disable the unit:
Replace /1234567890/UnitNameHere with the appropriate unit name.
For additional custom implementations of the PubGuru platform, review the PubGuru API Documentation.
If you’re not familiar with PubGuru, speak to one of our consultants today and find out how this revolutionary all in one header bidding platform can help take your publisher business to the next level in 2018. Book your free consultation here.
David Loschiavo is the Chief Product Officer of MonetizeMore. He believes artificial intelligence & machine learning, coupled with technology available to everyone, will change the world for the better and forever.
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