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How to Make Sure Your Ad Placements Are GDPR Compliant
PubGuru
Last updated: July 26, 2023

How to make sure your ad placements are GDPR compliant with our free CMP validator

Staying GDPR compliant is never easy. The more complicated your ad setup, the bigger your chances are of not being GDPR compliant. In this post,…

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Discover How Header Bidding Is Slowing Down Your Site
PubGuru
Last updated: August 13, 2020

Discover How Header Bidding Is Slowing Down Your Site

To many publishers, header bidding is the best thing since sliced bread! It helps them to earn the highest bids for each ad impression and…

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setup-profit-attribution-via-utm-tracking
PubGuru
Last updated: January 18, 2023

How to Setup Profit Attribution via UTM Tracking

As a publisher, you always want to find out what campaigns are working best and scale up in areas that are driving the most profit.…

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set up video header bidding pubguru
Header Bidding
Last updated: February 5, 2024

How To Set Up Video Header Bidding with PubGuru

Video header bidding (VHB) has slowly been growing in the industry pipeline for the last few years. Publishers have come up with a variety of…

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How to Add Adblock Detection to Your Site for FREE with PubGuru Apollo
Ad Blocking
Last updated: September 5, 2019

How to Add Adblock Detection to Your Site for FREE with PubGuru Apollo

Adblock has become the bane of existence for many publishers.  Percentages of Adblock rates vary by site vertical and geographical location breakdowns.  Most US traffic…

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How to Set Up Lazy Loading and Infinite Scroll with PubGuru Header Bidding
PubGuru
Last updated: September 14, 2021

Frequently Asked Questions (FAQ) – Lazy Loading, Infinite Scroll, and Single Page Apps (SPA)

Lazy loading is where an article or page has numerous elements, maybe listicle parts, images, or article subsections, and as the user scrolls down, elements…

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PubGuru
Last updated: January 20, 2020

Consent Management Platforms: an FAQ for GDPR, CCPA & PubGuru DataGuard

(Updated for January 1st, 2020) What are the GDPR and CCPA and how do they apply to the publishing and advertising industries? The GDPR and…

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PubGuru anchor ad unit
PubGuru
Last updated: July 11, 2019

PubGuru Anchor Unit Explained

Many publishers want an anchor ad unit that sticks to the bottom of the page. The way this historically has been done is with a…

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Mobile Traffic: Google AMP, Facebook Instant Articles Or Traditional
Mobile Ad Optimization
Last updated: January 18, 2023

FAQ: Should We Use Traditional Mobile, Google AMP, or Facebook Instant Articles for our Mobile Traffic?

There's a common misnomer in determining which technology platform to use to serve your mobile traffic. It's not an either-or proposition. You can run both…

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