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AdTech Industry Definitions
que es dsp
AdTech Industry Definitions
Last updated: February 8, 2022

¿Qué Es Una DSP (Demand Side Platform)? Beneficios Y Características Explicados. Lista de Las Mejores En El Mercado Y Más

Con la aparición de plataformas de demanda (DSP - Demand Side Platform), plataformas de gestión de datos (DMP) y una amplia gama de plataformas de…

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DSP
Portuguese articles
Last updated: January 13, 2021

O Que É Uma DSP (Demand Side Platform)? Benefícios E Recursos Explicados. As Melhores Do Mercado Listadas E Mais…

Com o surgimento das plataformas de demanda (DSP- Demand Side Platform), das plataformas de gerenciamento de dados (DMP) e de toda uma gama de plataformas…

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¿Qué es Oferta En Tiempo Real (Rtb)?
AdTech Industry Definitions
Last updated: September 28, 2023

¿Qué es Oferta En Tiempo Real (Rtb)? – Guía De Compra Programática, Plataformas y Redes

La industria de RTB (Real Time Bidding o Oferta en Tiempo Real) está en aumento a medida que la publicidad programática continúa ganando fuerza. Las…

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What is EPMV
AdTech Industry Definitions
Last updated: September 12, 2021

What is EPMV?

EPMV might be a metric you haven’t heard about before. It makes sense, with so many metrics to keep track of in the world of…

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domain spoofing
Ad Fraud & Invalid Traffic
Last updated: July 12, 2019

What is Domain Spoofing?

In the world of Programmatic Advertising, Domain Spoofing remains one of the biggest threats to publishers and have resulted in billions of dollars in lost…

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GIVT vs SIVT
Ad Fraud & Invalid Traffic
Last updated: October 19, 2023

What Is Invalid Traffic? (General Invalid Traffic vs Sophisticated Invalid Traffic)

Publishers are constantly on the hunt to maximize their ad revenue but amidst the sea of legitimate clicks and impressions, there lurks an undercurrent that…

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pre-roll video ads
AdTech Industry Definitions
Last updated: February 9, 2021

What are pre-roll ads?

Video advertising isn't going away anytime soon. According to eMarketer, advertisers will spend around $16 billion on mobile video advertising for 2019 alone. That would…

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What is banner blindness
AdTech Industry Definitions
Last updated: July 6, 2022

What Is Banner Blindness?

In the ever-changing landscape of digital advertising, one would wonder if banner ads are still relevant and useful. The first banner ad was introduced in…

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what is programmatic direct
Blog
Last updated: September 28, 2023

What is programmatic direct?

Programmatic direct advertising is transforming the digital advertising ecosystem, enabling brands to make informed decisions and garner impressive results. In this article, we unravel the…

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