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Traffic Cop
November 13, 2026 | by Syed Tanveer Jishan

Cloudflare vs. Traffic Cop: Why Bot Protection Isn’t Ad Protection

Cloudflare helps protect your website from bots and attacks. But publishers also need to think about the traffic reaching their ads. Here is where Traffic…

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Ad Optimization
October 19, 2026 | by Nayha Khan

Q4 Ad Revenue Checklist for Publishers

Holiday traffic can bring publishers more opportunities to earn from advertising. But when more visitors arrive, small problems with ad delivery, page speed, or campaign…

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Ad Optimization
September 29, 2026 | by Nayha Khan

How Per-Bidder Floors Fit Into GAM Floor Strategies

Floor prices don’t have to be the same across every bidder within a demand source. Google Ad Manager’s per-bidder floors give publishers the option to…

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Ad Optimization
Last updated: October 6, 2026 | by Nayha Khan

The Problem With Raising Price Floors Sitewide

A publisher raises price floors across the site to push CPMs higher. The average CPM may move up, while fill rate can fall, leaving more…

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Blog
August 26, 2026 | by Nayha Khan

Which Destination Page Earns More? A Better Way to Test Publisher Traffic

Publishers rarely have just one page competing for traffic. You might have several articles covering a similar topic, different versions of an offer page, or…

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Traffic Quality
August 19, 2026 | by Nayha Khan

How the Updated GCPP Requirements May Affect Publishers

The latest changes to the Google Certified Publishing Partner (GCPP) program put a sharper focus on publisher quality and ongoing compliance. Effective January 29, 2027,…

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AI Bot Strategy
August 11, 2026 | by Nayha Khan

Why Publishers Need an AI Bot Strategy in 2026

If you run an ad-supported site, you've likely felt a specific kind of bind for a while now: block AI crawlers and risk limiting search…

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Ad Optimization
July 31, 2026 | by Nayha Khan

How to Identify and Fix Hidden Ad Units on WordPress

A well-optimized WordPress ad setup can look completely normal on the surface and still fall out of compliance with Google's ad policies without the publisher…

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Ad Click Spam
July 30, 2026 | by Nayha Khan

What Confirmed Click Can Cost You (and How to Check Your Risk in 60 Seconds)

More than a third of all traffic on the internet right now isn't human. Bad bots account for 37% of all internet traffic, and for…

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