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Ad Fraud & Invalid Traffic
tráfico inválido
Ad Fraud & Invalid Traffic
Last updated: January 20, 2021

Traffic Cop: Detección De Tráfico Inválido Y Alternativas De Bloqueo

El tráfico inválido puede causar estragos en el sitio web de un publisher. Si no se controla, puede provocar la suspensión de la cuenta de…

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How to Address WhiteOps Sophisticated Invalid Traffic SIVT Blacklisting
Ad Fraud & Invalid Traffic
November 21, 2019

How to Address WhiteOps’ Sophisticated Invalid Traffic (SIVT) Blacklisting

“Your site has been flagged for high levels of SIVT”. Sounds familiar, but don’t know what to do? What’s more painful is seeing your charts…

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challenges decting ad fraus
Ad Fraud & Invalid Traffic
Last updated: August 16, 2019

What are the main challenges in detecting Ad Fraud?

Detecting ad fraud is not easy.  There are many types of ad fraud, and fraudsters are always coming up with new ways to commit to…

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domain spoofing
Ad Fraud & Invalid Traffic
Last updated: July 12, 2019

What is Domain Spoofing?

In the world of Programmatic Advertising, Domain Spoofing remains one of the biggest threats to publishers and have resulted in billions of dollars in lost…

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Chinese Apps In Google Play Are Committing Ad Fraud small
Ad Fraud & Invalid Traffic
Last updated: September 22, 2021

Chinese Apps In Google Play Are Committing Ad Fraud

A Chinese mobile app developer with over 90 million downloads from the Google Play store have been committing ad fraud and abusing user permissions through…

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GIVT vs SIVT
Ad Fraud & Invalid Traffic
Last updated: October 19, 2023

What Is Invalid Traffic? (General Invalid Traffic vs Sophisticated Invalid Traffic)

Publishers are constantly on the hunt to maximize their ad revenue but amidst the sea of legitimate clicks and impressions, there lurks an undercurrent that…

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Digital Ad Fraud Scheme Exposed By Google & White Ops
Ad Fraud & Invalid Traffic
Last updated: July 11, 2019

Digital Ad Fraud Scheme Exposed By Google & White Ops

Google together with cybersecurity company White Ops, discovered an ad fraud scheme that shocked the digital advertising industry. The scheme went on for around three…

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guardian video ad fraud
Ad Fraud & Invalid Traffic
Last updated: July 12, 2019

72% Of Video Spent Fraudulent According to Guardian.com

Take a look at the ad tests run by the Guardian US to determine the level of ad fraud and the interesting findings of how…

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The 300x250 Unit & Video Ad Fraud
Ad Industry News
Last updated: July 12, 2019

The 300×250 Unit & Video Ad Fraud: OpenX Stops Trading On Its Exchange

The 300x250 is a very popular ad unit among digital publishers monetizing content with digital advertising. In this week's social video we discuss the popularity…

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