The beauty of Native ads on Google Ad Manager is that the publisher gets to design them instead of the advertiser. Google inserts the native ad…
The programmatic advertising industry is currently navigating a complex landscape as it emerges from the AdOps Recession. After experiencing a significant downturn in 2024, marked…
As a publisher, you often do your regular checks on your site. On desktop, all ads seem to be loading correctly. Mobile seems fine, but…
Gone are the days when publishers only rely on Google Analytics to target specific audiences to make their ad inventory attractive to advertisers. It has…
In the latest Google Search update, the tech giant has rolled out its August 2024 core update, which is designed to address concerns raised by…
There could be many reasons behind the use of Unified Pricing Rules (UPR). Some publishers use it to exclude cheap paying ads which are usually…
Ad Exchange, or AdX, has emerged as a popular method for publishers to sell their ad space to advertisers in real-time auctions. It has sped…
Digiday informó que solo en 2014, alrededor de 70 mil millones de impresiones de anuncios estaban disponibles diariamente a través de intercambios de anuncios o…
Welcome to the era of cutting-edge data analysis! As we venture into the future, it's time for publishers like you to embark on an exciting…
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