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How Traffic Cop works
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Boost Website Revenue
Traffic Cop IVT Summary report

Award-winning invalid traffic protection

Experience Traffic Cop’s state-of-the-art protection, powered by machine learning and advanced algorithms. Neutralize all varieties of invalid traffic that threaten revenue and risk Google account bans. With Traffic Cop, publishers globally have averted millions in potential revenue losses.

Traffic Cop Content Policy report

Shield against AdSense bans with ASPV detection

Ad Setup Policy Violations (ASPV) – like ad stacking and concealed ad units – are major culprits behind ad account bans and financial clawbacks. With Traffic Cop’s vigilant detection, we notify publishers of policy breaches, ensuring that every ad click is genuine, transparent, and in harmony with your ad partners’ policies.

Traffic Cop IVT by country report

Unlock actionable insights with advanced reporting

Dive deep into your metrics. Scrutinize invalid traffic sources and fine-tune your audience acquisition strategies. Fortify your ad inventory defenses with comprehensive reports that dissect traffic by source, geography, device, UTMs, policy breaches, and more.

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Safeguard your ad inventory value

Traffic Cop preserves the integrity and value of publishers’ ad inventory by meticulously monitoring traffic and filtering out invalid interactions. With Traffic Cop, publishers can confidently guarantee the authenticity of their traffic, securing their revenue and reputation in the competitive digital advertising landscape.

Why Traffic Cop?

The best way to beat IVT

01

Eliminate click
spam to reduce
clawbacks

Click spam involves excessive ad clicks, risking clawbacks for publishers. After implementing Traffic Cop, your revenue deductions caused by IVT are minimized, if not entirely eliminated.

02

Protect ad inventories from invalid traffic

Sophisticated algorithms prevent bots, scrapers, and other malicious entities from skewing traffic data and negatively impacting ad revenue.

03

Guard against
Ad Setup Policy Violations

Policy violations can occur without intent or your knowledge. Ensures compliance by protecting against a variety of potential policy violations, maintaining the integrity of your advertising display.

04

Reveal insightful
metrics

Knowledge is power when it comes to confidently protecting your ad inventory. Traffic Cop gives you key IVT insights like traffic source, policy violation, geographic location, and more.

Be prepared. Not lucky.

Traffic Cop safeguards publishers from dealing with costly instances of invalid traffic. Our publishers trust Traffic Cop to protect their reputation and to build lasting relationships with advertisers.

77%

of all US fraudulent traffic is categorized as sophisticated invalid traffic, which is harder to detect and prevent.

38%

of emerging Android apps face termination from the Google Play Store due to invalid traffic concerns.

20%

of the impressions that are considered as invalid are generated by residential proxies.

20M

ads from pages for policy violations are removed annually by Google.

14%

of all ad clicks are from invalid traffic stemming from malicious sources.

60%

of ad-monetized publishers encounter at least one ad setup policy violation.

25%

of VPN users access region-specific contents, potentially skewing ad targeting due to location spoofing.

Traffic Cop’s unrivaled protection, powered by cutting-edge machine learning and advanced algorithms detect sophisticated and emerging threats:

  • Residential Proxies Mitigation
  • Click Farm detection
  • Fake device and emulator detection
  • Simulated browsing mitigation
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Safeguard your app’s reputation with ease using our JavaScript Tag for web or our dedicated Android SDK for mobile, ensuring protection wherever your audience is.

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With Traffic Cop’s vigilant detection, we notify you of policy breaches with guidance to ensure clicks on your ads are genuine and comply with ad partners’ policies.

  • Abusive Render classification and reporting
  • Hidden Ad Unit detection and reporting
  • Ad Unit stacking visualization
  • Google Ad Policy-focused content violation reporting
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Traffic Cop is an always-on, 24/7 global solution that remains steps ahead of malicious threats.

  • Web proxies, data centers, and crawlers detection
  • Real-time abusive click mitigation
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“Post-launch, we faced Invalid Traffic (IVT) issues that significantly reduced our ad revenue potential. The MonetizeMore team swiftly addressed this by implementing Traffic Cop, which effectively identified and resolved the IVT problem, optimizing our earnings from ad partners.”

Mark Mason,
Publisher, Bitcoin Magazine
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“As we have multiple websites running, our ads need to be constantly optimized and that is done by MonetizeMore. We are constantly in communication with the MonetizeMore team in order to reach the best optimizations. As parts of the floor pricing and ad optimization are automated, they took care of that. Pubguru provides us with all of the insights on further ad performance. Publab media prioritizes constant growth and MonetizeMore helped us reach several of our most important revenue goals since the beginning of our company back in 2019. We are now averaging 200k to 300k euros per month, with much more potential for growth. Since M2 takes care of the backend ad optimization, we did not have to worry about our website’s vitals.”

Bono Van den Hork,
Co-Founder of Publab
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“Since we started working with MonetizeMore, we’ve seen a dramatic increase in our page RPM by 28% and have loved the clear communication between our teams so we can understand the optimization tests we’re running on our publishing property.”

Neal Parker,
doyouremember.com
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“Implementing Traffic Cop filtered and blocked all forms of bot traffic on BLURBMEDIA-owned sites, minimizing ad revenue deductions & significant improvement in ad RPMs.”

Blurbmedia inc,
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“Thanks to Monetize More Traffic Cop, invalid traffic and abusive clicks are consistently blocked and kept away from our advertisements. This solution provides valuable information about potential ad stacking, content policy problems, and general traffic quality. Thanks to Traffic Cop, we feel that our advertising inventory is optimally protected, and we no longer want to do without this ingenious solution”

www.will-mixen.de,
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“Who isn’t afraid of a competitor or malicious person sending fake traffic to your site, or even getting invalid ad clicks? With that in mind, we contacted MonetizeMore not only to find a solution, but to further increase our profits. They offered us Traffic Cop, it brought us peace of mind, as we received excellent feedback from Google after, and they also implemented an advanced setup to improve site earnings, with excellent short-term results and great future expectations, so we could go much further and surpass the obstacles that were once holding us back.”

Ricardo Barth, Owner & Founder,
MatematicaGenial.com
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Award-winning
technology

G2 Award High Performer

What sets Traffic Cop apart?

Traffic Cop vs Other IVT Solutions Traffic Cop Others
Specifically designed and built for ad monetized publishers round-check round-cross
Protects against Sophisticated Invalid Traffic (e.g., malicious actors, hackers) round-check round-cross
Protects against General Invalid Traffic (e.g., bots, click spam) round-check round-check
Reduce your monthly revenue clawbacks caused by invalid traffic round-check round-cross
Tailored for reducing ad account suspension risk round-check round-check
Provides Abusive Refresh occurrences insights & standards round-check round-cross
Comprehensive dashboard showing Traffic Quality by geo, device, UTM round-check round-cross
Global 24/7 support from IVT experts round-check round-check
Granular reporting round-check round-check
Protects from Ad Stacking Policy Violations round-check round-cross

The advanced traffic protection solution to safeguard ad revenue and prevent account risk

Traffic Cop Premium combines AI-powered analysis, automated mitigation, and policy protection with expert support to go beyond detection. We don’t just flag threats, we help you maintain a fraud-safe monetization environment.

Traffic Cop Premium
Custom Pricing
Starts at $720/month for publishers and ad tech organizations with 1M+ pageviews per month
Everything you need, included
Invalid Traffic (IVT) Detection & Protection
  • Real-time IVT detection and prevention
  • AI-powered detection via 140+ invalid traffic signals
  • Stop scrapers, bots, and crawlers to keep your ads fraud-free
  • Filter proxy and data center traffic
  • Block non-human and preloaded traffic before it inflates impressions
Ad Policy Grader & Compliance
  • Ad policy monitoring and compliance protection
  • 80+ automated policy checks
  • Catch violations early to prevent revenue impact
  • Stay compliant across partners and platforms
Traffic Risk Intelligence & Reporting
  • Identify high-risk traffic before it scales
  • Pinpoint risky campaigns, sources, and referrers
  • Detect behavioral anomalies and IVT patterns
  • Monitor traffic with real-time dashboards and custom reports
  • Get actionable alerts and deep insights into traffic performance
Automated Traffic Protection
  • Real-time bot and IVT blocking
  • Smart rules that adapt to new threats
  • Automated IP blocking and filtering
  • Protection against click farms and bot networks
  • Custom IVT actions by traffic type
Click Abuse Protection
  • Click spam prevention
  • Isolate accidental, invalid, abusive, and bounce clicks
  • Improve Google click spam scores
  • Improve advertiser conversion rates
  • Block click farms and invalid clicks
  • Protect advertiser campaign integrity
Integrations and Support
  • Flexible setup: JS script for sites, or API for web, mobile, CTV, and server-to-server
  • IP whitelist and blacklist controls
  • Multi-domain protection
  • Dedicated Partner Success Squad devoted to your success

You can cancel your account at any time. If you cancel during a billing cycle, your account will remain active until the end of the current billing period.

M2 offers traffic cop for ad tech vendors
For Ad Tech Providers - MCM & GCPP

Protect your clients, revenue, and Google Health Score

As an MCM or GCPP, your reputation and ability to monetize at scale depend on clean traffic. Traffic Cop helps you reduce IVT, maintain a healthy Google score, and streamline oversight across multiple publishers.

  • Detect & block IVT across your network
  • Protect your Google Health Score
  • Maintain MCM/GCPP eligibility
Let’s talk
Still not sure which options in right for your business? Book a call
Popular Resources

Boost ad revenue with expert insights

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Learn more about Traffic Cop:

How to block invalid traffic From Specific Countries?
How to set up Traffic Cop with these easy steps?
Stop invalid traffic forever with Traffic Cop’s latest updates
Solutions

Discover more solutions

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Monetization
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Case Studies

Traffic Cop success stories:

  • “How Clark.com wiped out their revenue clawbacks after implementing Traffic Cop (the most effective anti-fraud prevention tool)” Read More
  • “BlurbMedia Inc regulates its Invalid Traffic with Traffic Cop” Read More
  • “JobKaka stops ad fraud & keeps customers happy with Traffic Cop” Read More
  • “Google Presents MonetizeMore with the Innovation Award at the GCPP Summit 2022” Read More

Frequently asked questions

Traffic Cop is an award-winning invalid traffic (IVT) solution designed specifically for ad-monetized publishers. Powered by advanced machine learning and algorithms, it combats ad fraud by detecting and blocking malicious bots, scrapers, crawlers, proxy/data center traffic, and click spam. This proactive protection prevents costly revenue deductions (clawbacks) and shields publishers from Google account bans.

Traffic Cop offers two modes tailored to a publisher's specific fraud risks. Measure Mode provides continuous IVT monitoring, diagnostics, and risk visibility without interrupting monetization workflows. Block Mode is a real-time defense option designed for those facing active deductions or compliance risks; it automatically intercepts and blocks fraudulent clicks or impressions. As an optimization feature, Block Mode automatically pauses when IVT levels drop below 3% for two consecutive hours.

Traffic Cop uses more than 140 invalid traffic signals to stay ahead of sophisticated digital fraud. It successfully identifies and neutralizes residential proxy mitigation, click farms, fake devices and emulator spoofing, automated scripts, simulated browsing behaviors, and preloaded non-human traffic.

Traffic Cop's integrated Ad Policy Grader automatically scans web environments for over 80 structural Google ad policy violations. It visualizes and reports major compliance culprits—such as ad stacking, hidden ad units, and abusive ad rendering classifications—and provides actionable troubleshooting recommendations so publishers can self-correct issues before facing penalties.

For Multiple Customer Management (MCM) partners, Google Certified Publishing Partners (GCPPs), and ad tech vendors, traffic integrity is critical to sustaining advertiser trust. Traffic Cop provides a multi-account dashboard to centrally manage client portfolios, automates the screening and vetting of new publisher leads, and blocks network-wide IVT to protect the provider's overall Google Health Score.

The Traffic Cop API is a lightweight, developer-friendly RESTful integration built for environments where traditional JavaScript tags cannot run. It provides instant, real-time risk scoring and threat flags, making it ideal for securing mobile apps, streaming CTV/OTT platforms, server-side ad wrappers, and backend server-to-server logic.

Yes. Because the Traffic Cop API delivers real-time threat signals and risk data to backend servers, developers can leverage it to safeguard critical non-ad workflows. This includes blocking automated bots from checkout pages, coupon scraping, fake account registrations, form submission abuse, and shopping cart manipulation.

Standard eligibility for Traffic Cop requires only that a publisher be running digital ads on their site. For higher-tier needs, Traffic Cop Premium is custom-priced starting at $720/month. It is optimized for enterprise publishers and ad tech platforms generating over 1 million monthly pageviews who require maximum automated traffic mitigation, click abuse protection, and dedicated support from a white-glove Partner Success Squad.