This post was most recently updated on August 10th, 2022
Challenge: Invalid Traffic (IVT) causing ad revenue clawbacks & deductions on the sites owned by BlurbMedia INC
Solution: Implementing Traffic Cop which filtered and blocked all forms of bot traffic on BLURBMEDIA-owned sites minimizing ad revenue deductions & significant improvement in ad RPMs.
Sites Involved: treehozz.com by Blurbmedia INC
logindrive.com by Blurbmedia INC
The sites went live with traffic cop back in August 2021 and their invalid traffic risk activity was ranging between 6-8% till October 2021. The non-human traffic started decreasing significantly from the fourth month onwards due to Traffic Cop.
As you can see below, after Implementing Traffic Cop, total risk activity on their sites due to suspect traffic & invalid traffic dropped:
Timeline |
Suspect Traffic |
Invalid Traffic |
Total Risk |
| First 3 months | 5.88% | 2.11% | 8.00% |
| Months after | 4.30% | 1.85% | 6.16% |
How Ad RPMs improved after enabling Traffic Cop?
Site Performance improved in terms of Ads per page, Page RPM, and Session RPM for treehozz.com and logindrive.com.
| treehozz.com | ||||
| SETUP | Page RPM | Session RPM | Ads Per Page | Impression CPM |
| Adsense Only | $2.08 | $4.12 | 1.84 | $1.13 |
| ADX+HBS+TC+Adsense | $8.99 | $93.79 | 9.39 | $0.96 |
| Grand Total | $7.61 | $75.86 | 7.88 | $1.00 |
| % of Difference | 331.48% | 2175.71% | 409.47% | -14.87% |
| logindrive.com | ||||
| SETUP | Page RPM | Session RPM | Ads Per Page | Impression CPM |
| Adsense | $4.96 | $14.61 | 1.67 | $2.98 |
| ADX+HBS+TC+Adsense | $15.13 | $99.98 | 5.66 | $2.68 |
| Grand Total | $13.10 | $82.90 | 4.86 | $2.74 |
| % of Difference | 204.82% | 584.41% | 239.33% | -10.13% |
Today, Traffic Cop fully protects BlurbMedia’s APIs and websites against all bot threats, with the same efficiency and granularity across all channels. All forms of invalid traffic activity is filtered and blocked prior hitting any load balancer, and as a result, their revenue clawbacks have been significantly reduced.
Thankfully, BlurbMedia’s staff is no longer stretched too thin worrying about malicious bots.With this bot busting wonder tool, publishers no longer need to waste unnecessary hours filtering out bot activity and spam click. Once IVT is blocked, your audience enjoys a hassle-free user experience. The owners, Zeeshan and Farhan Shahid appreciate the detailed Traffic Quality dashboard that comes with Traffic Copthe powerful IVT analytics and notifications across all endpoints.
Stop worrying about invalid traffic & get protected by signing up today.
Take a tour of PubGuru and see how we can take your ad revenue to the next level.
