Identifies the small share of traffic responsible for excessive clicks and rising clawbacks.
Uses 79+ automated checks to flag issues such as ad unit stacking, abusive render, and content violations.
Provides traffic source, violation type, geography, and device data for flagged requests, supporting deduction appeals and demonstrating clean inventory.
See how we stop invalid traffic, click spam, and policy violations before they cost you.
Our CEO & Founder, Kean Graham, on protecting publisher and partner revenue.
Ad Setup Policy Violations (ASPV) – like ad stacking and concealed ad units – are major culprits behind ad account bans and financial clawbacks. With Traffic Cop’s vigilant detection, we notify publishers of policy breaches, ensuring that every ad click is genuine, transparent, and in harmony with your ad partners’ policies.
Dive deep into your metrics. Scrutinize invalid traffic sources and fine-tune your audience acquisition strategies. Fortify your ad inventory defenses with comprehensive reports that dissect traffic by source, geography, device, UTMs, policy breaches, and more.
Traffic Cop preserves the integrity and value of publishers’ ad inventory by meticulously monitoring traffic and filtering out invalid interactions. With Traffic Cop, publishers can confidently guarantee the authenticity of their traffic, securing their revenue and reputation in the competitive digital advertising landscape.
Provides Abusive Refresh occurrences insights & standards
Comprehensive dashboard showing Traffic Quality by geo, device, UTM
Global 24/7 support from IVT experts
Granular reporting
Protects from Ad Stacking Policy Violations
Traffic Cop Premium combines AI-powered analysis, automated mitigation, and policy protection with expert support to go beyond detection. We don’t just flag threats, we help you maintain a fraud-safe monetization environment.
Starts at $720/month for publishers and ad tech organizations with 1M+ pageviews per month
You can cancel your account at any time. If you cancel during a billing cycle, your account will remain active until the end of the current billing period.
Traffic Cop is an award-winning invalid traffic (IVT) solution designed specifically for ad-monetized publishers. Powered by advanced machine learning and algorithms, it combats ad fraud by detecting and blocking malicious bots, scrapers, crawlers, proxy/data center traffic, and click spam. This proactive protection prevents costly revenue deductions (clawbacks) and shields publishers from Google account bans.
Traffic Cop offers two modes tailored to a publisher's specific fraud risks. Measure Mode provides continuous IVT monitoring, diagnostics, and risk visibility without interrupting monetization workflows. Block Mode is a real-time defense option designed for those facing active deductions or compliance risks; it automatically intercepts and blocks fraudulent clicks or impressions. As an optimization feature, Block Mode automatically pauses when IVT levels drop below 3% for two consecutive hours.
Traffic Cop uses more than 140 invalid traffic signals to stay ahead of sophisticated digital fraud. It successfully identifies and neutralizes residential proxies, click farms, fake devices, emulator spoofing, automated scripts, simulated browsing behaviors, and preloaded non-human traffic.
Traffic Cop's integrated Ad Policy Grader automatically scans web environments for over 80 structural Google ad policy violations. It visualizes and reports major compliance culprits—such as ad stacking, hidden ad units, and abusive ad rendering classifications—and provides actionable troubleshooting recommendations so publishers can self-correct issues before facing penalties.
For Multiple Customer Management (MCM) partners, Google Certified Publishing Partners (GCPPs), and ad tech platforms, traffic integrity is critical to sustaining advertiser trust. Traffic Cop provides a multi-account dashboard to centrally manage client portfolios, automates the screening and vetting of new publisher leads, and blocks network-wide IVT to protect the provider's overall Google Health Score.
The Traffic Cop API is a lightweight, developer-friendly RESTful integration built for environments where traditional JavaScript tags cannot run. It provides instant, real-time risk scoring and threat flags, making it ideal for securing mobile apps, streaming CTV/OTT platforms, server-side ad wrappers, and backend server-to-server logic.
Yes. Because the Traffic Cop API delivers real-time threat signals and risk data to backend servers, developers can leverage it to safeguard critical non-ad workflows. This includes blocking automated bots from checkout pages, coupon scraping, fake account registrations, form submission abuse, and shopping cart manipulation.
Standard eligibility for Traffic Cop requires only that a publisher be running digital ads on their site. For higher-tier needs, Traffic Cop Premium is custom-priced starting at $720/month. It is optimized for enterprise publishers and ad tech platforms generating over 1 million monthly pageviews who require maximum automated traffic mitigation, click abuse protection, and dedicated support from a white-glove Partner Success Squad.
