You can never sell anything if you can’t attract your target market with the service or product that is meaningful to them. So you may…
In 2010, Google launched Dynamic Allocation integration between DFP and AdX to enable publishers to backfill unsold inventories. Publishers are able to monetize every single…
Sometime in April 2004, AdSense introduced Smart-pricing. Google explains that this is a feature which benefits the entire advertising ecosystem. It works in such a…
Adsense has paved the way for publishers to gain even more control over the ads showing on their sites. They have recently launched new ad…
Due to the boom of smartphones and tablets, the rise of social media, and the rapid embrace of almost all industries in technology, it is…
We are all aware that Google has their way of providing a wide range of reports consisting of industry trends performance metrics and benchmarks that…
Last quarter was a successful year for AdSense after blacklisting around 200,000 publishers’ pages for various policy violations including content violations and accidental clicks. This…
We’ve learned before what is a native ad, and we’ve mentioned that these native ads can be very valuable in terms of boosting your site’s…
There are a lot of AdServers out there that promise to give you everything that you need, and we definitely can’t just pick any ad…
