This post was most recently updated on August 16th, 2019
Sometime in April 2004, AdSense introduced Smart-pricing. Google explains that this is a feature which benefits the entire advertising ecosystem. It works in such a way that Google adjusts the amount they charge to advertisers if clicks on their campaigns do not regularly convert into sales.
“If our system determines that a click is less likely to lead to a business result, the advertiser’s maximum bid may be reduced.” – Google
Smart Pricing usually affects low-performing Adsense accounts. This means that Google pays publishers a smaller amount because of a lower CPC as a result of Smart Pricing. Ultimately, it benefits the advertiser more.
If that’s the case, what are the advantages and disadvantages of this feature to the publishers?
Nevertheless, Google still values its publishers. It’s safe to say that your account doesn’t stay smart-priced forever. This should be lifted off when the account is performing again. However, as they say, prevention is better than cure. Here are some tips on how to keep your account from being smart-priced.
If you have less-than-quality Adsense sites alongside top-performing ones under one Adsense account, you are at risk of getting all your sites smart-priced – since Smart Pricing applies on account-level. MonetizeMore keeps our publishers abreast with the latest developments in Adsense and Ad Exchange. To find out how you can sharpen your ad revenue strategy, talk to us today. We can also sign you up for FREE to Ad Exchange – the premium version of Adsense.
Kean Graham is the CEO and founder of MonetizeMore & a pioneer in the Adtech Industry. He is the resident expert in Ad Optimization, covering areas like Adsense Optimization,GAM Management, and third-party ad network partnerships. Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases.
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