You’ve heard the buzz about AI in ad tech for years. Mostly, it’s been a hype for the same old rule-based targeting. That's about to…
The Third-Party Cookie is Dead. Long Live Your Revenue. Let's be real. It's July 2025, and the cookie apocalypse we've been talking about for years…
For years, you’ve meticulously built your content library. You’ve invested in expert writers, conducted original research, and published articles that attract and engage a loyal…
The stats don't lie, and they paint a grim picture for unprepared publishers and app developers. 77% of all US ad fraud is now categorized…
Just when publishers started grappling with the traffic impact of AI Overviews in Search, Google has delivered another blow. The tech giant has officially launched…
If you're a publisher using Google Ad Manager (GAM) with ADX access, you may be wondering: What’s the real difference between Offerwall and Rewarded Ads?…
AI companies rely on scraping the open web for training data, but publishers have had only two choices: block crawlers (losing visibility) or allow free access (losing revenue). Cloudflare’s…
Tired of blank spaces sabotaging your ad revenue? Google AdSense has launched a game-changer: "Fill Empty In-Page Ads" – an automatic solution to monetize your…
Received the dreaded Google Ad Manager email threatening MCM/GCPP termination due to a negative Quality Score? If your Quality Score dipped below 0, Google just…
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