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Home / Google reemplaza el “flopado” FLoC con Topics API [2022 ad targeting]
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topics-api
Ad Industry News
February 17, 2022 | by son_m2

Google reemplaza el “flopado” FLoC con Topics API [2022 ad targeting]

A principios de 2021, Google creó FLoC (Federated Learning of Cohorts) para reemplazar las cookies de terceros, razón por la cual el usuario ve anuncios…

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topics-api
Ad Industry News
Last updated: March 9, 2022

Google substitui o “flopado” FLoC por Topics API [2022 ad targeting]

No início de 2021, o Google criou o FLoC (Federated Learning of Cohorts) para substituir os cookies de terceiros, motivo pelo qual o usuário vê…

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TOPICS_API_GOOGLE_FLOC_REPLACEMENT_TRACK_COOKIES
Ad Industry News
Last updated: May 31, 2024

Google FLoC Flops, Say hello to Topics API [2022 Ad Targeting]

At the beginning of 2021, Google came up with FLoC i.e. Federated Learning of Cohorts to replace third-party cookies (the reason why you see relevant…

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google-floc-faq-publishers
Ad Industry News
Last updated: January 18, 2023

What is Google FLoC? | Best guide for Publishers

Recap Increasing transparency and privacy is a priority for ad platforms as well as web browsers. These new measures are Google's way of replying to…

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