Last updated: March 11, 2025 | by Aleesha Jacob

7 Winning Tips to Make Your Ad Inventory Attractive to Ad Exchange Buyers

Gone are the days when publishers only rely on Google Analytics to target specific audiences to make their ad inventory attractive to advertisers. It has…

Doubleclick Penalized Bad Ads and Publishers- Make sure it doesn’t happen to you!

DoubleClick For Publishers / Google Ad Manager Policy, News & Updates

Last updated: August 22, 2019

Doubleclick Penalized Bad Ads and Publishers: Make sure it doesn’t happen to you!

Google and Doubleclick have been notorious in taking down bad ads - and for a good reason. We all want a safe, and useful worldwide…

Five Ad Tech Industry Predictions for 2017

Ad Industry News

Last updated: August 23, 2019

Five Ad Tech Industry Predictions for 2017

2016 was a crazy year for the ad tech industry. We have never seen such innovation and change in such a short time. With the…

Ad Optimization

Last updated: July 16, 2019

Glossary – Publishing 101

One of the major challenges every individual faces when trying to learn something new are the terms used in a certain discipline or technique. Indulging…

Ad Exchange Ad Optimization

Last updated: September 22, 2021

Google Now Allows Ad Refresh for Ad Exchange

Good news to our publishers! Google now allows ad refresh via the Ad Exchange UI. This means publishers can run refreshing ad inventory (display, mobile…

Ad Exchange Policy, News & Updates

Last updated: July 31, 2019

Ad Exchange Marketplace: What’s in it for Publishers?

Ad Exchange Marketplace is the latest development introduced by Doubleclick. This is a user-friendly interface for Ad Exchange buyers to discover, negotiate and manage deals…

DoubleClick For Publishers / Google Ad Manager Policy, News & Updates

Last updated: August 22, 2019