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how-to-fix-unfilled-ad-impressions
Ad Optimization
January 22, 2024 | by Kean Graham

How to Troubleshoot & Fix Unfilled Ad Impressions?

Unfilled ad impressions mean ad revenue left on the table. This is one of the biggest issues the publishers are facing. Not a lot of…

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post-cookie_speculation
Ad Industry News
January 17, 2024 | by Kean Graham

How to thrive in the post cookie world [2024]

Google has initiated the phase-out of cookies, starting with a small segment of 1% of Chrome users. This is just the beginning of a significant…

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how-do-you-measure-viewability
Blog
January 12, 2024 | by Kean Graham

How to get more ad viewability for 10X more revenue in 2024?

To boost ad viewability, it's crucial to adopt a responsive ad design that adapts seamlessly to both desktop and mobile environments. This approach involves resizing…

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what-is-programmatic-advertising
AdTech Industry Definitions
Last updated: February 14, 2025 | by Kean Graham

3X Your Revenue: The Programmatic Advertising Guide Everyone’s Talking About

There's no denying that programmatic advertising is here to stay despite AI. Programmatic advertising is projected to grow even faster than before, with spending estimated…

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header-bidding-trafficking
Blog
Last updated: February 21, 2024 | by Kean Graham

Header Bidding Trafficking: A GAM 360 Breakthrough

Header Bidding Trafficking revolutionizes the conventional header bidding approach. It's an advanced feature within Google Ad Manager, uniquely designed to integrate client-side demand directly into…

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highest-earning-ad-sizes
Ad Optimization
Last updated: March 18, 2025 | by Kean Graham

Top 5 Ad Sizes Dominating Apps & Sites right now

The top ad sizes that will be driving maximum revenue are 300x600 (Half-page), 336x280 (Large Rectangle), 728x90 (Leaderboard), 300x250 (Medium Rectangle), and 320x100 (Large Mobile…

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a/b testing on Google optimize tutorial
Ad Optimization
January 3, 2024 | by Kean Graham

Google Optimize A/B Testing Guide For 2024 – Step By Step Instructions

For publishers who want to do a randomized experiment using two or more variants of the same web page to see which layout performs better,…

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adtech-platforms-future
Ad Industry News
December 21, 2023 | by Kean Graham

The Future of Ad Tech Platforms in 2024: Will you lose money?

As we navigate through 2024, Adtech stands not merely as a component of digital marketing strategies but as the backbone that supports and drives them.…

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google-adsense-vs-ssp
Blog
December 19, 2023 | by Kean Graham

Google AdSense vs SSPs? [3 Reasons to Switch]

Choosing the right monetization strategy can be a major headache for publishers, with options like Google AdSense and various Supply-Side Platforms (SSPs) presenting an intricate…

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