Video Programmatic Guaranteed On The Rise
With the rise of on-demand video streaming services, it’s no surprise that digital video programmatic is seen as the next emerging ad platform. We take a closer look at video programmatic guaran ...
CPM vs eCPM
A lot of publishers are getting confused between CPM and eCPM. Some think that they are the same but in reality, they are different. In this post, you’ll learn the difference between the two, how to ...
What is Google Ad Manager (GAM)?
During June 2018, Google announced new branding for a range of their advertising products. With this initiative, Google merged their DoubleClick For Publishers (DFP) ad server with their Google Ad Exc ...
More Than 50% Of Publishers Use Data To Increase Traffic
Over 300 executive from publisher companies were polled on how they utilize audience data in their business. In this week’s ad ops video, we take a closer look at the results from the poll. We ...
What is Managed Demand?
Most publishers who try to monetize their websites start with what is considered the most popular advertising network, Google AdSense. AdSense helps publishers or website owners to monetize their sit ...
