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Up your inventory’s worth with Optimized Pricing

by Kean Graham | Last updated: Jun 12, 2022 | Blog, Monetization Tips & Guides

Up your inventory’s worth with Optimized Pricing

Google Ad Manager now offers Optimized Pricing by default which is meant to help publishers protect and increase the long-term value of a publisher’s ad inventory. But, why did they come up with ...

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What’s the difference between RPM and session RPMs (RPS)?

by Kean Graham | Last updated: Jun 12, 2022 | Blog, Monetization Tips & Guides

What’s the difference between RPM and session RPMs (RPS)?

If you’re a publisher, you may be wondering which metric is more important to track: revenue per mille (RPM) or revenue per session (RPS)? Well, wonder no more! As publishers look for ways to un ...

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What’s happening with cookies?

by David Loschiavo | Last updated: Jun 12, 2022 | Ad Industry News, Ad Optimization, Blog, Cookies

What’s happening with cookies?

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. The deadline was kicked back multiple times for various reasons. Google is now s ...

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Avoid penalties by implementing a consent popup for GDPR compliance. Transparency and Consent Framework 2.0 (TCF2.0) Compliance guide for MonetizeMore Publishers

by Kean Graham | Last updated: Jun 6, 2022 | GDPR

Avoid penalties by implementing a consent popup for GDPR compliance. Transparency and Consent Framework 2.0 (TCF2.0) Compliance guide for MonetizeMore Publishers

Effective October 15, 2020 – Ad providers will support the TCF2.0 initiative and could stop bidding for EU users on sites where consent signals are not detected. Therefore, all publishers must b ...

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Programmatic advertising vs Direct Buying: Who’s the boss?

by Kean Graham | Last updated: Jun 12, 2022 | Blog, Monetization Tips & Guides

Programmatic advertising vs Direct Buying: Who’s the boss?

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? If so, this post is for you. With Programmatic Advertising being the hype right now, publish ...

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RCPM for Publishers: Will it trump CPMs soon?

by Kean Graham | Last updated: Jun 12, 2022 | Blog

RCPM for Publishers: Will it trump CPMs soon?

It’s a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. With new monetization schemes popping up every day, it can be hard to keep ...

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