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CPM vs eCPM

CPM vs eCPM

A lot of publishers are getting confused between CPM and eCPM. Some think that they are the same but in reality, they are different. In this post, you’ll learn the difference between the two, how to ...

What is Google Ad Manager (GAM)?

What is Google Ad Manager (GAM)?

During June 2018, Google announced new branding for a range of their advertising products. With this initiative, Google merged their DoubleClick For Publishers (DFP) ad server with their Google Ad Exc ...

What is Managed Demand?

What is Managed Demand?

Most publishers who try to monetize their websites start with what is considered the most popular advertising network, Google AdSense. AdSense helps publishers or website owners to monetize their sit ...