Google Ad Manager now offers Optimized Pricing by default which is meant to help publishers protect and increase the long-term value of a publisher’s ad inventory. But, why did they come up with ...
If you’re a publisher, you may be wondering which metric is more important to track: revenue per mille (RPM) or revenue per session (RPS)? Well, wonder no more! As publishers look for ways to un ...
In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. The deadline was kicked back multiple times for various reasons. Google is now s ...
Effective October 15, 2020 – Ad providers will support the TCF2.0 initiative and could stop bidding for EU users on sites where consent signals are not detected. Therefore, all publishers must b ...
Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? If so, this post is for you. With Programmatic Advertising being the hype right now, publish ...
It’s a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. With new monetization schemes popping up every day, it can be hard to keep ...
Here’s the course that 300+ pubs used to scale their ad revenue.