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PubGuru
Last updated: March 21, 2022

PubGuru Key-Value Pairs (KVPs) Explained

At MonetizeMore, we use numerous key-value pairs (KVPs) to pass information for targeting and tracking in the ad stack.  Here's what each KVP means: m2_bidder:…

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utm tracking revenue reporting
Ad Optimization
Last updated: March 21, 2022

The Ultimate Guide To Revenue Attribution

PubGuru supports revenue attribution in multiple areas. What is UTM Tracking? UTM Tracking (short for Urchin Tracking Module) is a method of attributing revenue to…

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PubGuru
Last updated: July 11, 2019

PubGuru Header Bidding Publisher API

PubGuru Header Bidding exposes interfaces publicly to adops and the publisher’s dev team for debugging and per-pageview customizations. To use any of the following API…

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PubGuru
Last updated: September 10, 2020

When Does PubGuru Header Bidding Exclude Bidders?

PubGuru Header Bidding is set up to intentionally turn off bidders under various circumstances. This is a list of when that happens. You can see…

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PubGuru
Last updated: September 19, 2019

SSL/HTTPS Compatibility in Header Bidding

As adops, programmatic advertising, and header bidding continue to become much more technically complex, numerous publishers are asking about SSL/HTTPS and the impact it has…

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