If you are a publisher running Prebid, you need to look out for the discrepancy between your ad server and the ad network. These discrepancies…
On March 17, 2021, the latest Prebid update was released. In this article, we’ll take a look at the new features and product developments available…
En este artículo entenderemos cómo Prebid funciona en Google Ad Manager (GAM) y cómo los editores pueden inyectar o definir sus ofertas internas con un…
Neste artigo vamos entender como o Prebid funciona no Google Ad Manager (GAM) e como os editores podem injetar seus próprios lances com um CMP…
In this article, we'll take a closer look at how Prebid works in Google Ad Manager (GAM) and how publishers can inject their own bids…
Header bidding is intended to increase publisher revenue by maximizing competition and making a fair ad market. However, it comes with complicated setup and can…
Prebid was created in early 2015, and large publishers started experimenting with it in 2016. Since then, header bidding has been one of the most…
To understand what a Prebid wrapper is you first need to understand the fundamental building blocks like header bidding, Prebid and header wrappers. What is…
Last year, header bidding became a significant factor in the ad industry. Since then it has completely disrupted programmatic advertising. Multiple ad tech companies have…
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