Last updated: February 20, 2024

In-App Advertising From a Publisher Perspective

In-app advertising, not to be confused with mobile web advertising, refers to advertising that takes place within a mobile app ecosystem. For those unfamiliar with…

Ad Optimization

Last updated: September 14, 2021

What is Bid Scaling and Why Use It?

Bid scaling is used to make all bids compete in the auction as an apples-to-apples comparison based on the net amount paid to the publisher.…

Ad Optimization

Last updated: July 16, 2019

Glossary – Publishing 101

One of the major challenges every individual faces when trying to learn something new are the terms used in a certain discipline or technique. Indulging…

What is a Private Marketplace for Publishers

AdTech Industry Definitions

Last updated: August 13, 2020

What is a Private Marketplace for Publishers?

The entrance of private marketplaces (PMPs) has started with DoubleClick Ad Exchange (AdX) but alternatives have popped up with programmatic networks. AdX offers the “Preferred…

Understanding CPC CPM ads for publishers

Ad Optimization

Last updated: September 6, 2021

#AdOpsQ&A: Understanding CPC and CPM Pricing for Publishers

Ad pricing models often confuse new publishers and are the subject of many inquiries we receive here at MonetizeMore. Because they are so important, we'd…

AdTech Industry Definitions

Last updated: July 18, 2019