Facebook recently announced they are shutting down their web and in-stream placements on Facebook's Audience Network (FAN). On this digital platform, advertisers can serve their…
Publishers rely on various metrics to assess the strength and marketability of their website and ad inventory. While publishers may weigh these metrics differently, there…
Recently news has surfaced that GroupM has partnered with Index Exchange as their preferred vendor. Index Exchange is leveraging their buying power for lower exchange…
My name is Rizwan, and it's my turn to share with an awesome story as part of our "day in the life of an Ad…
Blank ads, also known as unfilled impressions, occur when no ads serve after an auction has completed on your ad server. As a result, you…
Sticky ad units, also known as anchor ads, ‘stick’ to part of the viewable area of a webpage as the user scrolls up and down.…
It is an undeniable fact that an ad ops team plays a significant in publisher website monetization. The ad ops team implements the website’s monetization…
One of the most common things a publisher usually notices when they first start monetizing their site is that placements located in areas where users…
Ever wondered why your ad RPMs fluctuate throughout the year? It can be both frustrating and amazing to experience these fluctuations as a publisher. One…
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