For over a decade, the mobile ecosystem has been a walled garden. Developers grew accustomed to the "30% tax" as an inevitable cost of doing…
Contextual advertising is making a strong comeback as one of the most effective ways for publishers to monetize their content. Unlike behavioral ads that track…
Learn about the best alternatives to third-party cookies that can help keep your website running smoothly. Whether you're looking for more control over your data…
As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. The gaming…
The biggest screen in the house just officially broke the scale. Connected TV (CTV) ad spend in the U.S. is projected to hit a staggering…
The app economy has crossed a structural inflection point. What was once a relatively approachable marketplace has become something closer to a high-frequency trading floor,…
The most effective mobile banner sizes are 300x250, 320×50, and 320x180 ad units for smartphones as they are large enough to be noticed without being…
The Media Rating Council (MRC) recently finalized its Digital Advertising Auction Transparency Standards. While this might sound like another technical update, it represents a seismic…
Digital publishing is an industry obsessed with the average. We talk about average CPMs, average session duration, and the average number of ads per page…
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