Banner stuffing comes under pixel stuffing where multiple ads are stuffed in the same ad slot, but only one of those ads are viewable.
Apps can submit fake app identifiers to the bidding platform, preventing ads from being detected by the platform and compromising brand safety and contextual targeting.
With auto-refresh, all ad inventory on the site can serve multiple ads within a single page view. Abnormal ad refreshes happen when scrolling, clicking on…
If advertisers pay per install, fraudsters will find a way to fabricate the number of installations.
Ads.txt was made to help the programmatic industry identify digital ad fraud by allowing publishers to integrate simple text files on its site to list…
A single placement with more than one ad on top of each other, with only the top ad viewable. In such cases, the advertiser pays…
Ad injections is the process of secretly injecting ads on a publisher’s site without consent. Either the original ads are replaced altogether, or ads are…
Activity that is deliberately preventing the proper delivery of ads to the right people at the right time.
Easily detectable bots that refresh ads on your site multiple times or sophisticated bots emulating human behavior all come under abnormal browsing behavior.
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